where 2 promote 4 the best response ?

In my experience:

Facebook Ads allow you to really select your specific target audience which is a great advantage
Solo Ads allow you to get results very quickly if you want to test an ad, etc.
Third choice would be PPC - they CAN take a little longer and CAN cost much more if you aren't careful.

PPC via google adwords and facebook ADS in my opinion. Why? Its because they are the most trafficked website in this world.

PPC, Facebook Ads, Blog subscribers, SEO traffic, and YouTube traffic are some of the best traffic sources. The subscribers from those sources are usually MUCH higher quality than from other sources.

First thing you should know is that not all 'traffic' is the same. Sure, they're all humans, but the fact that how and when you target plays a big role in conversion/bounce rates.

To put things simpler, you would be better off selling Acne Removal product with Google Advertisements than with Facebook ads. This is because PPC targets people who're searching for Google for a solution to that particular problem. Facebook on the other hands targets audience based on their interests (Pages liked, Hobbies etc), so they may not be looking for Acne Removal products at that time. This just scratches the surface regarding the explanation so i hope you get the point.

Since you've decided not to reveal your niche, we can't say for sure which campaign would yield the best results.

My advice is that you understand your audience fully.. may take hours.. could be a day, but unless you do it, you won't find much success in advertisements.

Just a general example, which of the following lines do you think would attract more targeted traffic
- Tips on saving money
- Tips on saving money for people in debt

Finally, remember that 100 targeted traffic is better than 1000 non-targeted

Regards,
Daniyal

I reckon FB would be the best first port of call for the IM niche (that's not to say other methods are no good). The reason I say this is that your target audience (IMers) are very active on sites like FB and it should be pretty easy to target them using FBs built in targeting tools.

You still probably need to be more focused than just IM though (for example are you targeting newbies, more experienced marketers? are they into biz ops, email marketing etc.)

The best way to target is through general likes (email marketing) famous marketers (e.g. people following Donald Wilson or whoever), you an also go after similar products to the one you are pushing (Empower, MOBE, Ads cracked).

Hope that helps.

As for payment of writers (with the revenue sharing), your site says:

Actually we will not pay directly, but we will help you generate revenue for being a user of any product or service who offers affiliate program – yes we will allow you to use your affiliate link within the review you would submit and we would approve to go live infront of our information seeking audience.

So you are not going to pay the writer for their article, and you end up getting free content. There is a chance the writer will earn, but no guarantee. Why not just pay per page of content contributed and not allow any affiliate link? Then you could monetize the page with your own affiliate link.

It really depends on your target market, what kind of niche you are in and what product you are offering.

Hey,

PPC has always been one of the fastest ways for me to build QUALITY prospects in the least amount of time possible.

I would say go this route if you are looking for a quick R.O.I . . . plus, while you have this working, you can focus on mastering another traffic strategy.

Hope this is helpful!

-Josh

Since your site is about written reviews, you should target writers who are looking to earn extra money online. Some writers are desperate for an extra site that pays. For that reason you could market on internet marketing forums or writer forums or use classified ads.