I am hoping to get some help from a seasoned marketing pro.
About a year ago I put a product on Clickbank in the weight loss niche (it's actually a sub niche of the weight loss niche). I used a long form sales letter and hired a few different copywriters...and they were't cheap. I kept going through copywriters because none of their copy converted..they assured me it was my traffic that was the problem and not their copy even though I was targeting traffic using the exact keywords that describe my product. I don't want to offend any copywriters on here but the few I have worked with have come across as arrogant, not sure if that is common amongst copywriters. I even made one of those fancy whiteboard videos out of one of their sales letters and it still didn't convert.
So instead of throwing in the towel, since I know my product really works, I decided to just shoot a 10 min unscripted video of myself talking about my product. I also changed the format of the site to be more of a blog with articles and related content. I put that up and had about 30 sales in the first 2 weeks...using the exact same traffic I was using with the previous long form sales letters. I think the fact that people can see there is a real person behind the product really helps. I also have a bunch of before and after photos..but those were on the long form sales letters before too.
So, it is converting pretty well but not well enough. I'm just a little over breaking even. I am using PPC traffic right now and it converts well for my targeted keywords but not very well for the broader "weight loss" keywords which I think attract more "browsers" than buyers. I am working on SEO and backlinks for my site but it is a sloooow process.
The affiliates that are sending traffic are mostly using spammy links and redirects and not "pre-selling" at all so they aren't getting many conversions. I am only offering 50% commission though and am wondering if I should offer 75% which seems like the norm now on CB. Maybe that would attract more serious affiliates?
I also thought that my blog style sales page might turn some affiliates off because there are "leaks" to article pages..even though they all point back to the sales page.
My question is that my sales page does convert but what sort of things should I test to see if I can increase the conversion rate? (I'd rather not reveal the URL right now, so that may make this a difficult question to answer).
The other thing is that some days I'll get 5 sales and then the next day I'll get none even though I'm using the same traffic strategy. Is that normal? Is there any way to make it more consistent?
How do I go from this being a part time "project" that makes a few hundred bucks a week to something I can work on full time.
Sorry for the ramble, lot's on my mind!
Thanks in advance for any advice!