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Need help choosing name for a skiptracing service

by Jack Gordon
15 replies
I am developing a skiptracing service (people search, reverse phone, etc). This is not an affiliate product, but the real deal, with human beings running searches with powerful databases.

I have a number of domains that would work, but need some help choosing the right one for the actual service. The rest will likely be developed out as feeders over time.

This is my attempt at market research. Please look over my list, vote for the one that you think is most appealing, then please share your reasons in the thread.

Thanks for your time and your insights!
#choosing #service #skiptracing
  • Profile picture of the author JohnMcCabe
    No offense, Jack, but none of them tripped my trigger. They look like what they are, an attempt to find an exact match domain for the keyword "skip trace."

    I'd go with something with more impact, like Gotcha Skip Tracers.
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    • Profile picture of the author Brent Stangel
      Originally Posted by JohnMcCabe View Post

      No offense, Jack, but none of them tripped my trigger. They look like what they are, an attempt to find an exact match domain for the keyword "skip trace."

      I'd go with something with more impact, like Gotcha Skip Tracers.
      FindEm.com
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  • Profile picture of the author Jack Gordon
    Thanks John, that is a useful perspective from a respected voice.
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  • Profile picture of the author Dennis Ray
    In my opinion you don't need to use the words skip tracer in the URL.

    Remember, you are branding yourself here, so it can be anything as long as it's unique and something they will easily remember.
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  • Profile picture of the author MrFume
    Nowheretohide.com, elusivecactus.com, lonestarsearches.com,
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    • Profile picture of the author Steve B
      I am not familiar with skiptracing and looked it up in the dictionary - but it was not to be found. I did find "skip tracer." So apparently the term is two words - not that it's significant for finding a domain name, but you might want to keep that in mind for your business.

      My feeling is there may be a lot of others that don't know what skip tracing is and so finding a more common description may be a better approach given that the exact match is taken. Whatever you do, IMO, stick with a (dot) com domain. I believe that is important for a serious business.

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      • Profile picture of the author Rick Rodd
        How about something peculiar-sounding?

        Wernayu.com
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  • Profile picture of the author jbenson00
    None of those. I used to work for a collection/skip tracing company around 2000-2001. Most clients unless they have been approached by a collection/skip tracing sales agent did not know what to call it. Things might have changed since 2001 but that's my 2cents. Something that leaves no guess work.

    P.S. I did the skip tracing and was IT/Manager. At that time we were just starting the big databases.
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  • Profile picture of the author Jack Gordon
    This is useful feedback, thank you everyone.
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  • Profile picture of the author RobinInTexas
    For the name, you need to decide whether or not it's important to have a name that is explanatory to everyone, or if a name recognizable to those in the industry is all that matters.
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    ...Even if you're on the right track, you'll get run over if you just set there.
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    • Profile picture of the author Steve B
      Jack,

      Available: NabThem.com

      Steve
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  • Profile picture of the author Jack Gordon
    For what it is worth, I am not really interested in it being too cute. I have a bit of a tightrope to walk here.

    The way I get access to the data is by being more professional, and presenting it as a business service that is also available to consumers. Of course, the way I make lots of money is by appealing to the consumer masses.

    So something that satisfies both requirements is ideal.
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    • Profile picture of the author JohnMcCabe
      Jack, for what it's worth, a local attorney uses WeThePeople.com as his domain, and seems to be doing very well with it. Something that hints at what you actually do without requiring a knowledge of industry jargon, like NowhereToHide.com or the like might be an option.

      I worked as a collector long before the Internet, and did most of my skip tracing over the phone. In one instance, I tracked a deadbeat to his local watering hole and had him paged to the phone. He wasn't real happy with me, but he did resume making payments. The laws were different back then, and I couldn't do the same thing again, but with the powerful data sources available now, it's a trade-off.

      Good luck to you...
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  • Profile picture of the author JessUBotNinja
    I picked of the ones you had listed based on ease of remembering/spelling/etc. But honestly I think you could be a bit more punchy with web address (bus name). find something that is going to grab attention and maybe get to a more open point of the service. TrackThemDown.com?
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    • Profile picture of the author Jack Gordon
      Originally Posted by JohnMcCabe View Post

      Something that hints at what you actually do without requiring a knowledge of industry jargon, like NowhereToHide.com or the like might be an option.
      Originally Posted by JessUBotNinja View Post

      I think you could be a bit more punchy with web address (bus name). find something that is going to grab attention and maybe get to a more open point of the service. TrackThemDown.com?
      Point taken. Both are good suggestions, but taken. I'll keep looking and contemplating.


      Originally Posted by JohnMcCabe View Post

      I worked as a collector long before the Internet, and did most of my skip tracing over the phone. In one instance, I tracked a deadbeat to his local watering hole and had him paged to the phone. He wasn't real happy with me, but he did resume making payments. The laws were different back then, and I couldn't do the same thing again, but with the powerful data sources available now, it's a trade-off.
      John, I owned an agency for a few years last decade. The changes even in the last 5 years make it unrecognizable from what it was before. I would say the only part of that business I would consider fun was the skiptracing. Loved your story.
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