Local Lead Gen + CPC - Success stories, results, opinions please
I am into the local lead gen side of business for home improvement/construction businesses such as roofers, concreters etc. Basically, i sell leads on to a client for a set price.
I am looking at trying to rely less and less on organic and therefore been looking heavily into how i can use PPC as a traffic driving method whilst still being able to turn a profit on the leads i sell.
Just wanted to hear from anyone who is doing the same strategy, any info you are comfortable with sharing - success stories, horror stories, tips suggestions etc
I have an initial strategy in place but it would be good to hear from any experts out there!
Cheers
Moderated: Please post PPC questions in the PPC forum.