It's About The Only Real Secret In Internet Marketing
-Ryan Lee
I agree so much with that above quote.
The truth is it all takes work.
WORK!
There IS smart work and then there is just busy work.
Lazy work.
There are things you can use as leverage but they need to be created, tested and tweaked.
You must make them and put them to use.
The course that promises you limitless riches for $7 (I hate selling anything for that much...even though I recently did..probably not happening again soon) is not a smoke screen, but it is a tip of the iceberg and should offer you some clues.
I think $7 is ok when you're trying to further grow your audience, once you've sorta kinda got one and give JV's incentive to help you when you pay them all or a majority of the front end sale commission (such a shitty tactic that I will still succumb to and probably continue to embrace because, evidently, albeit sadly, it works).
If you are just getting started and you're selling $7 shit shows that could be great in actuality, but you're mucking their positioning up, just to build your audience, you've got to understand who you're attracting.
If it's in self publish book format then that probably makes more sense because the medium and format matches our conditioned perception.
The WSO thing recently has a lower quality perception and a much more jaded and highly critical audience.
If it's a WSO...beware you're trying to teach magic tricks to other magicians.
BTW, there is no Warrior Forum targeting interest on Facebook.
^^Something I've pondered.
Now don't get me wrong, testing is key and maybe you can do just fine with the above, but I started off high end and I just like those folks a bit better than the $7 dreamer.
Price is a strategy because it's factored into perception.
That doesn't mean go charge a shit load of money for some info product "good idea" you've never tested and is still just theory based.
Do, however, charge for results and work you've accomplished.
How do you get to do that?
Get results.
The cool thing about this is that you can just get the results for free to show the next guy / gal "hey look at the results I was able to get this person. Want me to do the same thing for you?"
Then you go ahead and charge them what it's worth.
Wait...so what's it worth?
Good question.
It's worth whatever someone else is willing to pay and you're willing to agree to do it for.
This is also contextual.
You can charge more later if someone else thinks it's worth more and they're able to see themselves getting results.
By the way...
This works in reverse too.
If you're trying to charge more but where you're asking for it no one is willing to pay it you probably have a problem in one or more of the following areas:
Where you're selling it, the people that can afford it aren't interested in that
Or
The price you're selling it at no one interested can can afford it (maybe you do a multipayment thing or downsell with less)
Or
The people that can afford it and have expressed interest and are willing to invest just don't have a compelling enough reason why just yet so... you've got to do a better job of selling them
Which is another way to say you're sending the wrong message.
Or
I'm not sure...but get some real customer feedback and think.
Stop and think about your efforts and what your customers want.
Look for success clues.
Now again, this isn't etched in stone stuff, but it's reliable.
Just like gravity.
However, some folks have learned to defy that too and they're doing just fine.
Test.
Try shit...but you better not for one second think that it doesn't take WORK!
Oh yeah...it also takes a buy button.
Ask people for money.
I try and do that one daily.
Did this help you or should I just not post stuff like this?
Regards,
Los
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