All things Mind Warriors.
So as not to highjack someone's thread, I started this one, perhaps the most important thread I've ever started.
Why is this important?
It is all about your thinking, your mindset and perhaps this guy's way of thinking will help you wrap your heads around why YOUR MIND is the most important tool you have.
You will find many strategies, methods, formulas, step by step from IM and marketing gurus, but this guy, Harvey Brody will tell you, it is all about how you think.
It looks like new generations and even older Warriors don't know about Harvey Brody, if you google him, more than likely the artist from San Francisco will pop up. Wrong guy.
Harvey Brody, the marketer, lives in S. CA, Orange county. He has 67 years of continuous success, and as of last week, he told me he was still going strong and is excited about his opportunities.
Allow me to give a brief history, and then I'll share some of his secrets, and I can do that because outside of his family, I probably have had the most contact with him and I have over 30 hours of audios I recorded over a several year period.
After 3 years in the Air Force, and 3 years of college and graduation, he went to S. Calif to make his fortune.
He quickly found out he didn't want to be an employee, so he offered his Mechanical Engineering degree to others on a Per Diem basis. And he worked with legends, including Joe Cossman, althoug Joe in the scheme of things was probably one of the less successful of his clients. Nonetheless, Harvey was a sponge when it came to absorbing money making methods.
Well, while he was still in college, fixing typewriters for extra income, he came up with a way to oil the keys, and he found he could patent his device, and the Zoom Spout Oiler was born. To date, over 125 million units have been sold, and Harvey owns it lock, stock and barrel. He has like 130 Master Distributors, like Home Depot, Lowe's, etc., etc. who actually sells it.
He does not stock this product.
He does not ship it, has no warehouse for it.
He controls it from the bottle it is put in, the formula for the oil and the distribution.
He calls his method the TOLL POSITION, if you want to sell the Zoom Spout Oiler you have to come through him and pay his toll. As noted, over 125 million sold and more every day.
After he gained all the knowledge he felt he needed, he quit the per diem gig and started a publishing company, as well as keeping his Oil company going. That publishing grew huge, and then he introduced the computer to list management. Hard for most of you to imagine a time when we didn't have computers isn't it?
He put on seminars in L.A. And this is where the likes of Jay Abraham (who sat at Harvey's feet for months because of a referral from Bud Weckesser), Gary Halbert, Dan Kennedy, Joe Karbo, Ben Suarez, Joe Sugarman, even Melvin Powers and Jerry Buchanan were his students and attendees.
One day he went to work and an employee annoyed him so much, he decided to close his very lucrative publishing business by simply ignoring it. One by one his employees fled, much to Harvey's delight.
Then he worked with his wife and daughter and has been doing so for the last 40 years. They provide part time help, while Harvey conducts International business and makes deals throughout the world.
He is an inspiration for all of us one man bands who don't want to have employees, like me. Some guys love to have a family of employees, Ben Suarez comes to mind who has 3 generations working in his company. Ben built the business for family and friends.
So, whatever suits you, do that. Just know you don't have to have employees and still do millions of dollars in business from your home office. And that is why Harvey is, for many of us Warriors, an ideal model to learn from.
But what would he teach us?
One thing. It is ALL mindset. Every single part of it, now go ahead argue with him if you want, and say you have to have strategy, methods and all that and he would say, your success begins and ends with your mind, all the rest is just doing what needs to be done.
This is why he is a perfect model to look at in this mind forum. How does he think? What does that look like and how can we model it and try to replicate it? And he would tell you, it is all learnable.
His two favorite metaphors, and like almost all great teachers, this is how he teaches, are the Car going on a journey, or a plane flying somewhere.
Both begin with destinations in mind. Both require a map. And both require pre trip preparations.
What are these and how do you make your own?
I live near Akron, OH. If I wanted to go to New York City, I would travel East. Going any other direction would delay my arrival, maybe never making it there.
If in a car, I would want to look on a map, and today, we have GPS to guide us along the way. If you ignore the GPS, you might wind up in NJ, then you would really be stuck (joke friends). I know how much gas it will take to get me there, how long it will take, the main route, and alternatives too, in case there is an incident on the main route, I can make a detour.
If by plane, flying to LA wouldn't make any sense, but say I wanted to pilot my own plane, I would need a flight plan, and get it approved, then do a preflight checklist to make sure my plane was ready to go. Then I need to kick out the chocks, one of Harvey's favorites, him being ex Air Force and all.
Many Warriors might be sitting on the runway and can't move because they forgot to kick out the chocks, those big blocks holding the plane in one place. Then, you have to taxi down the runway and get airborn and start making corrections to your flight path to make sure you are following the rules and don't get in the way of a jumbo jet on the way. Once in the air, you may encounter tubulence or a storm pops up and you have to alter your course in someway.
This akin to a Warrior getting started and then having google or other platform slap them out of business, but if you have a good flight plan, you will have an alternative route to take.
All this is THINKING, and it is preliminary BEFORE any action is taken.
Basically, Harvey teaches:
You have to have a destination, a vehicle to get you there, well maintained and ready to go...
you need a map or flight plan
you need a preflight or preparation checklist...and then when fueled and ready,
you kick out the chocks, head down the road and adjust as things, like storms or accidents pop up and something will ALWAYs POP UP you don't expect.
Another way he teaches is the view from the rooftop, where you see your destination and make a route to follow to get there.
In this metaphor, he uses a ladder up the side of the bldg, and you plan from the TOP down to the bottom. This is opposite of what so many teach. The last rung is the step off rung to the roof, what is this? What is the rung beneath that and so on all the way to the ground.
How much time will it take to get to the ground, and then when you have all the steps clearly identified you start the climb up, knowing what each rung is and this serves as a progress report. What happens, all too often, someone gets up and enjoys the view so much they forget to keep going, or the opposite...they get higher and start to fear falling, so they self sabotage.
Worse yet are those who get almost to the step off rung and just can't make it to the roof.
His backward chaining from the step off rung down the ladder could be a revolution for your thinking
As an example. My step off rung for a new report is listing my product for sale. Before I do this, I have my means of accepting their money in place (maybe thank you page), before that I need to set up that page, before that I need to have it somewhere customers can get to it, before that...all the way back to the bottom of the ladder where I can clearly see the view from the rooftop, people buying my product.
By knowing each step required, backwards from the finish line, you can then map out a time goal and set a date for completion and know exactly where you are at any point and when you will finish and also if you are on schedule or not.
It is so much more effective than trying to see what the steps are from the beginning, because that gets overwhelming, and when you look up and see all those rungs on the ladder, well, who wants to climb all those? But looking down from the completion to the beginning, you simply do one rung at a time.
It is ALL about mindset. Any questions?