If they don't change they will die. They know this all to well as most managers of big businesses have been a part of other companies that have failed. They were smart enough to know what went wrong, change their approach and join another business. Most big businesses love the idea of having people who have mad mistakes in their company as they hope those people have learnt and will not make the same mistakes again.
So are you ready for change? What are you doing with your business or life that is not working? Are you willing to change your business to meet the customers needs? Or are you just running a business to satisfy your own needs?
What are the consumer trends in your area? How do you stay on top of them? What research are you doing? What training are you undertaking to stay fresh and new at your position?
Change in business is inevitable and most of the time it will be out of your control. You need to ready and willing to change. You need to looking ahead and see what is coming. Active businesses try to create change so they are in control of it and not just react to it.
So take charge and be an instigator of change and help take you and your business to level of success that you are looking for.