
A $250,000 Client. Offline Business.
However, luckily for you, I'm not just going to brag, I'm going to share my concept and USP with you.
Firstly, I grabbed this client's interest a year ago, when the stock markets were doing a lot worse, and the economy was shooting straight to the ****ter. I saw this as an opportunity.
I can't take all the credit for the idea, because my friend John who works at Morgan Stanley really sparked the idea. Over a couple beers we were talking investments, I was discussing the Forex Markets as a good option, he was discussing how he is getting buried in the stock market and wants to pull out and do something else with his money.
So, I said to him...
"What if I could promise you 200%+ returns on your investment."
Naturally he laughed and said, "What in Forex?"
I said. "Well that would work, but I can't promise you that, This I could pretty much guarantee your returns".
He said, "My answer is obvious, explain".
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I grabbed a napkin and a pencil from the Quick Draw Lottery box at the bar, and said, "With your capital, I could create you a diverse investment portfolio of websites." Websites that operated in all different ways, targetted different niches, and produced income with multiple streams.
He responded, "That's interesting, how much would these sites earn?"
My response, "My goal would be just $100 per month for each site, easily doable".
He says, "How many sites are we talking?"
I say, "100... 100 sites making $100 per month.
He says, " So I would own 100 sites, making $100 per month, every month, automatically?"
I say, "pretty much".
He says, "That's an interesting concept let me think about it."
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So, I went home at thought about my pitch to John and realized that their is a huge potential in developing networks of sites for investors.
When I mean investors. I mean Stock Brokers, Day Traders, people with capital.
So, John actually never agreed to move forward, but he did spark the idea. So, I took a risk, and bought a large database of US stock brokers and traders. Not an email list, a complete mailing list and phone number list.
I first mailed out a brochure for a new investment strategy, followed up with phone calls, and emails...
Horrbile conversions... all hang ups, grabbed maybe 75 interests out of 100,000 people.
Out of those 75, I was able to keep interest of about 10.
Of that 10, 1 contacted me to meet me personally one on one.
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Here comes mister BUCK.
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Obviously BUCK is not his name, just what he has.
I was dressed in a business casual attire.
I met him in Washington Square Park in Manhatten. We shook hands, I made sure to shake firmly but not do overwhelming of a grip. I asked if he mind if I grab a cup of coffee and if he would like one. He said, sure two sugars and half/half.
We sat on a bench, and I pulled out a folder with some papers explaining the investment portfolio. However didn't discuss them yet.
I asked him if he wouldn't mind letting me know a bit more about himself. He started to talk about his endeavours in the past, where he is now, and all a while I took notes on who he is as a person and his history so I can pull it back later in my sales conversation.
I was queued on his completion of his story when he said, what about you?
In which I explained my life, the 7 years on the Internet, the learning curve, and etc...
I then stopped and asked him a question that related to his history a bit, I wanted to relate to him more, so I brought back some discussions on the DOT come boom of 1999 that he discussed briefly.
He helped by again queuing in the sales conversation... he broke ice by saying...
"So let's see what your going to sell me."
I laughed, and said, "Not sell, but inform..."
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I showed him about 25 pages of information, of all different type of websites that we can create for him, how they were to be monetized, how they were to be advertised, and how the system would be automated. I explained how we would run the system for him, and he collected checks respectfully.
He shot me the question of...
"If you can do this so well, how come you don't own 1,000's of websites".
I pulled another packet out of a list of 146 sites or so that we have that produce simlar or exact results.
We went back and forth for about an hour and a half, with questions regarding procedures afterwards, staff to run the sites, etc, etc, etc.
In the end, the entire deal was more then just an investment portfolio, he was outsourcing complete business development to us.
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We took a week to prepare contract documents, and met again, this time at his office.
In the end, he was buying to setup a network of sites that operated to produce $40,000 per month for him in revenue. Revenue was not guraranteed but based on past numbers research, etc, he could see how it was expected.
I charged him 6.25 times the number he wanted to produce in revenue on a monthly basis, and showed him how it is fair.
For after one year of network use, his profit would be $470,000 or so.
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We split payments into 4 milestones each milestone with it's own contractual aggreements.
It's been a month into the project, and so far boith parties are extremely happy.
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Why You Should be Reading This.
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This was in no shape or form.... easy
In fact I have never worked so hard in a three month period then I have the past three months, but the pay off was awesome.
The entire process of building sites is being outsourced through 3 different companies, the marketing of the sites is being outsourced, and now at this point, I sit back and project manage, with hopes that there are no problems.
What I can tell you from my experience is, why sell success to individuals with no money, when you could target a BUCK. That could take you to the bank every year.
You don't think that after this deal, when successful, he will want another?
Now for the next three months, I got to adjust my pitch, change up my wording, and create a better sales prospecting and closing process.
For those that have "capital" connections and are interesting in receiving more information about what I did here shoot me a PM or email, my forum time has taken a toll the past two months so be weary response may take a day or two.
In any case,
Just sharing my experiences, have a good one.
P.S ~ to coin this in our industry we can call it... Reverse Flipping.
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