Ultimate WSO Failure - Lessons I learned
I was hooked. Time to create another product.
So I launched a product about Blogging. It is a course I put together about the psychology and strategy of effective blogging. When 500 people viewed it and no one decided to check it out, it was apparent to me that something was seriously wrong.
Problem Number 1: First, there was no definitive benefit. I didn't say "you will get this," or "be able to create this" as a result of buying my product.
Problem Number 2: Sloppiness. Now that I look at it (remembering the image in my mind), I realize how ridiculous the formatting and text looked. In a room (forum) filled with trained eyes, my WSO looked like sh**.
Problem Number 3: Are people in an internet marketing forum really interested in something that can help them be a successful blogger? Yes and no.
There doesn't seem to be much presence of what's called a "long term perspective." Sure I could write a WSO on how I made $400.00 in a week with my first WSO. That would have sold better.
Problem Number 4: I didn't study other people's WSO's, how they were written and how they were designed. I just went in blind, thinking the the product would do the job for me. I had no idea there was an entirely different world of precision out there in terms of copy, organization of images and other things of that type.
Problem Number 5: I didn't put it out there first for other people to criticize and give me feedback and possibly, reviews.
And more. There were a couple of other things wrong with it that made it sink but these are the main components. But wait, I forgot, the thing that actually made my first WSO successful, and hopefully the one I'm launching soon, I'M PASSIONATE ABOUT THE TOPIC! I love blogging, but not as much as I love SEO and Personal Development!
Thanks for reading friends.
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