A Quick and SIMPLE Tip for Beginners

13 replies
Hey Everyone!

I've been really busy lately and haven't been on the board as much as I'd like but I wanted to share a quick and simple tip that should help beginners make their vision more of a reality. It's so simple, in fact, that you can do it by the end of the day. Here it is:

Get yourself some business cards

Now, I know this might sound a little obvious but let me explain. When I first started out I found that one of the hardest problems I faced was convincing other people that what I was doing was real and that I was serious about it.

This is why business cards are so great. I had been doing a lot of work but when I first got my cards my business somehow felt more real. When someone asked me what it is that I do I could hand them my card. I realized that I no longer had to convince them of anything.

Business cards will add legitimacy to what you're doing. When you hand someone your card you will feel more confident about what you do and that will show through when you speak to potential clients or customers. They will be more willing to listen because you seem more confident and legitimate.

Business cards are also cheap, you can get them printed up for $20 or even less if you look around. They can represent some of the best money you've invested in yourself and your future.

I want to throw in a few extra tips that coincide with the cards. These are:

Always have some with you
and
Know what to say when you hand one out

Always keeping them with you is obvious. There were plenty of times when I really wish I had my cards. One day I was floating around in a pool at a friend's BBQ when I got into a discussion of business with another guest. They needed the service I provide but I didn't have my cards!

Knowing what to say when you hand one out is slightly less obvious. There are many times when I hand out a card and the other person will ask me what it is that I do. This is the time when you need a concise, one sentence explanation of what it is your business does. Try to make it roll off the tongue. Here is an example:

Don't say: "It's an SEO marketing company."

Do say: "My/Our company helps businesses of all sizes achieve a more effective and profitable web presence through strategic search engine optimization."

Notice how the first statement leaves too much room for questions like "What is that?" while the second clearly defines what you do and opens the discussion to what you can do for this potential client.

Remember, it's all about confidence. Handing someone your card is even more important than the way you shake their hand.

So I hope this has helped a few beginners who need a simple trick to make their business more real, instill confidence in what they do and get more clients!

If you have any questions, please feel free to ask.
#beginners #confidence #quick #simple #success #tip
  • Profile picture of the author sabinavarga
    Working mostly online, the idea of business cards gets left somewhere behind. But you're right, thanks for the reminder!
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    • Profile picture of the author Shadowflux
      Originally Posted by sabinavarga View Post

      Working mostly online, the idea of business cards gets left somewhere behind. But you're right, thanks for the reminder!
      You're welcome, I'm glad you found it useful.

      I think what you've said is true. A lot of people who run web based businesses neglect certain real world elements that can help both their business and themselves. Business cards have a couple of other benefits as well.

      They're great for directing less tech savvy people to your site. They help people remember you. They can be great for branding and building an image for your business.

      They also open the door to networking events which can be both beneficial and a lot of fun!

      Other people will feel much better about handing you their card if you give one in return, it's the rule of reciprocity.

      If you look around a bit I think you can find free cards, you just need to pay shipping. You can also have them printed at your local copy/print center for about $20 or so. They're less expensive than a good lunch and can help make you a lot of money!
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    • Profile picture of the author Rally Writer
      Dear Shadowflux,

      You reminded me to positioning myself into the world of internet marketing (offline and online).
      Will do that. Thanks.
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      • Profile picture of the author Shadowflux
        Originally Posted by Rally Writer View Post

        Dear Shadowflux,

        You reminded me to positioning myself into the world of internet marketing (offline and online).
        Will do that. Thanks.
        You're welcome.

        I think it's important to remember that online and offline marketing aren't mutually exclusive. Having a few real world things that help promote the legitimacy of your online business can be very useful and effective.
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  • Profile picture of the author Ferma231
    Business cards goes for offliners, For online people i think they should make resume websites

    Themforest have some awsome resume website themes
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    • Profile picture of the author TopKat22
      BTW, since we are talking about business cards....

      You can get some multi colored, really professional ones for free as a new member perk for signing up to Klout.com from your facebook or twitter account.

      I just thought I'd mention it.
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  • Profile picture of the author Exel
    Good tips. I've been using the descriptive work definitions for quite some time.

    It sounds much better than to plainly say doctor, lawyer, designer, marketer etc.

    Also, it engages people and initiates further conversation.
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    • Profile picture of the author Shadowflux
      Originally Posted by Ferma231 View Post

      Business cards goes for offliners, For online people i think they should make resume websites

      Themforest have some awsome resume website themes
      Business cards aren't just for offliners, they can be equally as effective for online marketers. If you tell someone your website address then chances are they won't remember it. If you give them a card, however, they'll have a hard time forgetting it.

      Originally Posted by TopKat22 View Post

      BTW, since we are talking about business cards....

      You can get some multi colored, really professional ones for free as a new member perk for signing up to Klout.com from your facebook or twitter account.

      I just thought I'd mention it.
      I know that VistaPrint is always doing free promotions as well, you just have to pay shipping. I've also noticed that Staples does in-store pick up for their printing and you can have your cards by the end of the day!

      Originally Posted by Exel View Post

      Good tips. I've been using the descriptive work definitions for quite some time.

      It sounds much better than to plainly say doctor, lawyer, designer, marketer etc.

      Also, it engages people and initiates further conversation.
      This is exactly why I like using the descriptive definitions. Not only does it clear up any confusion ("What kind of doctor?") but the fact that it immediately opens the topic for conversation is extremely useful when networking.
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  • Profile picture of the author daileylena
    thanks for the share
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  • Profile picture of the author IMHunter
    Thank you very much for sharing these great tips.
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  • Profile picture of the author TonyBabb
    I like these tips. Especially, since I'm looking more into offline projects. Even if you are online, I think it would be beneficial to have some cards and use these tips.
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    • Profile picture of the author Shadowflux
      Originally Posted by daileylena View Post

      thanks for the share
      Originally Posted by IMHunter View Post

      Thank you very much for sharing these great tips.
      Originally Posted by jzgirl View Post

      Thanks, Shadowflux, for the tip. I'm just starting out, and hadn't thought of that, but I think it really is a no brainer. :-)
      You're welcome. I'm always happy to help

      Originally Posted by TonyBabb View Post

      I like these tips. Especially, since I'm looking more into offline projects. Even if you are online, I think it would be beneficial to have some cards and use these tips.
      Like I said before, I think some people assume that you won't need business cards because you do most of your work online.

      Having your own business cards is about more than just networking and getting new clients and customers. It's about what they do for you. It's about how confident they can make you feel, how real it can make your business feel to you.

      There are a lot of things in life that are all about a state of mind. Having business cards helps create a professional, determined and business oriented state of mind.
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  • Profile picture of the author jzgirl
    Thanks, Shadowflux, for the tip. I'm just starting out, and hadn't thought of that, but I think it really is a no brainer. :-)
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