I showed him some of my accounts and you could almost hear the wheels turning in his head. His jaw dropped and he wanted to know what I was doing to get those results. We had quite a decent chat over coffee and I gave him a few pointers - including a recommendation to join the Warrior Forum.
At lunchtime, the discussion continued and I told him that I had made exactly $29 in my first year. I also told him that it was the reaction to that kind of result that separates the winners from the losers in internet marketing.
You see, many people start out, full of hope, imagination and energy. They say that they are determined to succeed; they say they are prepared to do 'whatever it takes'. But the fact is that, for the most part, they are not.
What happens after one whole year of blogging, writing guest posts, making videos, writing articles, writing newsletters and many other things that consume a considerable amount of time? I'll tell you: people look at their earnings - their apparent reward for all that hard work ... in my case $29. And that's when the real decision is made.
It is in that moment that they decide whether they are going to win or lose. Because it is easy to say you are determined; it is easy to say you are prepared to do 'whatever it takes'; it is easy to be optimistic at the beginning. It is not easy to follow through when you get such discouraging results.
But that's what separates the winners from the losers.
The winners look at that $29 and start to figure out how they can multiply their traffic by a factor of ten or improve their conversions by a factor of ten. They start testing their offers, their prices, their processes, and they get better.
Successful marketers come to realise that internet marketing is not like having a job. You don't get paid for your time; you get paid for the application of your grey matter.
When, after one whole year of solid effort, after which you have earned a very small sum that is completely disproportionate to the amount of effort you put in, when you can demonstrate persistence in that situation, you have made the decision to succeed.