It's YOUR business, not your customers

There seems to be this idea that we as entrepreneurs have to place our customers/clients needs first before ours. If you think like this, you are making yourself a victim! And who wants to do business with a victim?

While it is important to meet their needs (that's why we're in business after all!) if you let them determine how you run your business, then you are compromising yourself.

Think about it. When you have a wedding, do you schedule a wedding around other people's schedules? No! It's your wedding!

In the same way, it's your business. You set the time and date, you plan events or whatever. Therefore, you must set the terms and be willing to turn away those who do not agree to your terms.

You must be ballsy and stand your ground if that's what it takes. The last thing you want is a client/customer who will be real pain in the ass who will ruin things for you.

It's just like being in a dysfunctional relationship: If you're a guy and you date a woman who is super hot, yet a crazy bitch, she's going to compromise your happiness. She will literally cause trouble especially if you become a 'nice guy' and try to please her all the time. Likewise, if she's unattractive yet has an amazing personality, you may feel like there's something that doesn't match. If you're not attracted, then it's obviously not going to work.

You must determine what you want and don't want in a relationship before you get into one. Likewise, you must determine what you want and don't want in your business before you do any business with clients/customers. The same principle is at work here.

Once you get super clear on this, you must be willing to turn away customers/clients that you know will only cause trouble. Even if they are willing to pay top dollar, you must turn them away if you know they will cause harm.

In this way, you are acting like a boss and a leader. People will respect you more as you do this, because assertiveness is an attractive quality and your customers/clients will recognize that in you!

Remember, it's your business, not theirs! You set your wedding date/time, not them!