Quotations, . . . Silent Testimonials To Collect
In copywriting applications quotations from celebrities or powerful political leaders can stand in as mini testimonials giving strength and credibility to your claims.
If you don't already have a growing list of solid quotations on your hard drive, I recommend you begin one today.

Seriously, I have dipped many times into my long long list of valued quotations and made a big difference in the impact of my blogging, e-mails, sales copy. In my book it's a habit an aspiring IM would be wise to develop. I know how much it has helped me.