info products nearly killed me

44 replies
I'd like to share a thought that was sparked off by Yaro Starak over at Entrepreneurs-Journey.com

Yaro talks about 'Information Overload' and how it can be dangerous to us as entrepreneurs. The extensive volumes of content available on the Internet at the click of a button can be extremely convenient when researching a new project, but when it gets to the point where you read so much info on a given topic that it overwhelms you, you can run the risk of burning yourself out before you even start.

When venturing into something new, it's great to have a general overview of the way to go about it, but if you begin to notice that all the info is weighing you down rather than motivate you - it's a good sign for you to stop reading and TAKE ACTION!

Don't procrastinate, or you'll never get started. Your brain will become so heavy that you wont be able to lift your fat info-stuffed head off the ground. How will you ever reach your goal then?

Another part of 'Info Overload' that I have noticed is what I like to call getting caught in a rip. Just like at the beach, when you're surfing the net if you don't stay focused, you'll begin to drift out to sea.

Write a list of exactly what you need to get done each day, and if you find yourself going off on a 'youtube tangent', give yourself a slap in the chops and refer back to your list.

Imagine all the wasted hours us entrepreneurs would save if we could be more disciplined with our time. Just a thought!
#info #killed #products
  • Profile picture of the author Steve Peters Benn
    Heath, I like the way you phrase that, in surf terminology. Can I steal that for Stevesgoal ?
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    • Profile picture of the author Heath Sanchez
      I'm not sure what Stevesgoal is, but you can steal it for sure!
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      • Profile picture of the author Ryan_Taylor
        Hey Heath,

        Great point. I can't tell you the number of times I've sat down and said "The one thing I must accomplish today is X," and then I learn about a "quick" tweak you can do to increase conversions. That's when my day ends and nothing gets done.

        I usually try to add the tweak, break my pages or something entirely, then spend all day trying to fix it - and never get the one thing I needed to accomplish completed.

        It's tough to resist all the things that need to get accomplished, but critical to prioritize. "I'll just do this real quick" never works out that way.
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        • Profile picture of the author kcgeorge
          Hi,
          You actually did some justice to an all important issue,especially as regards to me.I have these books(e-books) stuffed all over my Laptop and i get tempted reading one after the other to the extent i feel sick sometime.Recently,i discovered it doing me more bad than good...Just have to face 'Particular stuff ' and allow the 'General stuff ' go....

          Thanks for the advice...
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          • Profile picture of the author Heath Sanchez
            Definitely guys, it's a massive issue that needs to be identified.

            Getting this right could be the key to your success. I literally spent about 9 years jumping from eBook to eBook, swayed by the latest craze. The fact is that LOTS of them do work, but the 'next best thing' is the enemy of the last best thing. If you keep jumping around you'll never master anything!

            Don't get sidetracked - find ONE good method of making money online and never look at any other eBooks until you get it right!

            FOCUS, FOCUS, FOCUS.

            Once you're making loads of money, then you can afford to try other things. But the more you can focus on ONE thing and become a specialist in it, the more success you will have.

            Don't be a jack of all trades, master of none.
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            • Profile picture of the author emini_guy
              From the title of the thread, I thought you meant that marketing info products nearly killed you. The proper title would be "information overload nearly killed me." But that's the detail now that I know what you really meant. Yes, we all have this problem, and to be honest this forum does not help you fix it. In fact, there is a very simple correlation between the amount of work I get done and the time I spent on the WF. It's an inverse correlation. Whenever I get things done, I have not checked out the forum for days if not weeks. That's also something to think about...
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            • Profile picture of the author thatgirlJ
              Great tips! Heath, check your sig. as I believe the letters are not allowed to be made larger
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              • Profile picture of the author jayD
                Hi Heath,

                Really good post and I've been there too. It's still hard to stay focused but definitely making that 'to do' list every day has helped me a lot.

                I also like the caught in a rip analogy - that's exactly what it is like!

                Thanks for the reminder to keep on track.

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                • Profile picture of the author trafficwave
                  Well said!

                  I found myself in the same trap (and still do from time to time).

                  What helped me was to make a "punch list". This is my little text file of "chores" that I absolutely positively must get done each day.

                  As I was working that list from day to day, I realized that MOST of that list consisted of things I could have been paying someone else $10 an hour to do for me.

                  So my next step was to hire some help and teach them how to do those chores.

                  The end result was that I now find it much easier to focus on the business of running my business(es) instead of being bogged down in the day to day chores.

                  Of course, old habits are hard to break and I still find myself doing some of the stuff on the chores list out of habit and I have to remind myself, "Uh, Dude... you pay someone to do that now. Go write an article or return a phone call and make some money!".
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                  • Profile picture of the author Heath Sanchez
                    Great point Ryan! Focus on what you're good at and out-task the rest!
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                    • Profile picture of the author EBIZB
                      great tips, heath,
                      this is the one which i need badly, at this moment.
                      you did a great help mate!
                      thanks
                      madan
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                      • Profile picture of the author John Sullivan
                        Great post, the number of times we get bombarded with the latest secret to making millions I have lost count and the number of people who promote anything just to get a sale whether it offers any benefit is amazing.

                        John
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                      • Profile picture of the author Heath Sanchez
                        Originally Posted by EBIZB View Post

                        great tips, heath,
                        this is the one which i need badly, at this moment.
                        you did a great help mate!
                        thanks
                        madan
                        No problem Madan! Great to see another fellow Aussie on here!
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                        • Profile picture of the author SpeedDemon
                          Yeah, I agree - too much information and not enough action is a killer. I read as much as I could when I first started, got myself plenty confused, then found out it all made a lot more sense when I actually went through the process of building a site.

                          My top suggestion to IM newbies is to just start working on a site and learn as you go along. Keeps you from getting stuck in the planning phase and it makes the concepts so much easier to learn.
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                          • Profile picture of the author kramerican
                            I have to say I did the same thing, always getting distracted with the new thing. It really is hard to disifer. I just wish that everyone new how or even told to reasearch and compare. There are alot of really grear opps out there but there is many more ripp offs.
                            Spend time in doing not trying!
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                            • Profile picture of the author Heath Sanchez
                              Thanks guys! Great to see I'm not the only one!
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                              • Profile picture of the author Harold Hsu
                                This is very true indeed! The one thing I regret about my online business is not starting sooner... I got too caught up in all the details and wanting everything to be perfect before I actually did anything...

                                I can't remember where I read this quote, but I find that it's very true:

                                "The best time to start was yesterday. The second best time is today"

                                :-)
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                                • Profile picture of the author vare
                                  To much information ! What is that?

                                  I'm now in that situation. Information overload. I just read, read and I will need a time to take a "real action" to start something what will satisfy consumers needs, but also something that I will be able to do it in the right way.
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                                  • Profile picture of the author Peggy Baron
                                    Thanks for the great post, Heath. You hit the nail on the head, didn't you?

                                    I just wrote an ebook about taking focused action and when I practice what I preach I get a lot accomplished towards my goals and feel good - as opposed to feeling slightly sick and edgy/frustrated and feeling like I'm drifting in a rowboat with no paddles.

                                    Thanks,
                                    Peggy
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                                    • Profile picture of the author wandererw
                                      Probably been doing what you said for the last couple of years! I'd would start doing something for my internet business, and then something on the net would catch my eye and before I know it, the day is over!

                                      I actually wrote an article about just this issue sometime back but I didn't take my own advice.

                                      I'm sure I have learnt everything I need to know to be very successful on the net. I am simply going to get off my butt and do it.
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                                      • Profile picture of the author drewjones
                                        Banned
                                        Great post.....I like the fact that you put it in laymens terms rather than lamo terms....something we all can understand....

                                        Thanks...
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                                        • Profile picture of the author wandererw
                                          Originally Posted by drewjones View Post

                                          Great post.....I like the fact that you put it in laymens terms rather than lamo terms....something we all can understand....

                                          Thanks...
                                          Probably because I'm a layman myself but still, thanks!
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            • Profile picture of the author vinnylingo
              Originally Posted by Heath Sanchez View Post

              Definitely guys, it's a massive issue that needs to be identified.

              Getting this right could be the key to your success. I literally spent about 9 years jumping from eBook to eBook, swayed by the latest craze. The fact is that LOTS of them do work, but the 'next best thing' is the enemy of the last best thing. If you keep jumping around you'll never master anything!

              Don't get sidetracked - find ONE good method of making money online and never look at any other eBooks until you get it right!

              FOCUS, FOCUS, FOCUS.

              Once you're making loads of money, then you can afford to try other things. But the more you can focus on ONE thing and become a specialist in it, the more success you will have.

              Don't be a jack of all trades, master of none.
              Careful with that jack of all trades quote. The full quote is: "Jack of all trades, master of none, though oft times better than master of one." In other words, a Renaissance Man.

              I agree that picking one thing and focusing on it is a good idea. But what is that one thing? That thing should be a proven system for generating money. Whether that's doing some freelance odd jobs with existing technical skills, or bum marketing should you lack skills people will pay money for... elbow grease is required if capital is unavailable.

              As far as how to deal with information overload... I judge any info product by whether it is worth printing out to read away from the computer, or to burn to CD to listen while driving.
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              • Profile picture of the author wandererw
                Originally Posted by vinnylingo View Post

                Careful with that jack of all trades quote. The full quote is: "Jack of all trades, master of none, though oft times better than master of one." In other words, a Renaissance Man.

                I agree that picking one thing and focusing on it is a good idea.
                Based on that quote, I would suggest that it may be better to pick 2 things to focus on rather than one.

                I mean, imagine that if you were to focus solely on search engine optimization to get traffic and for some unknown reason, your pages are no longer ranked on search engines anymore. You can lose most of your income practically overnight!
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                • Profile picture of the author Ivelin2008
                  OK guys as I see things - I am right there where you all say you were..

                  in the beginning, reading and learning so much stuff, feeling overwhelmed by so much information that I really get confused. I don't know what's the best move, so that stops me from taking any real action. As you can see this is my first post. I've been learning non-stop about IM for about a month and a half and I feel so bad for not taking any action. Just when I am trying to start I find and learn something else and expand my knowledge about making money online, I see another opportunity thinking it's better than the last and go to chase it. But the thing is I really didn't give a chance to the first one! I don't really regret doing it till now because all the "opportunities" teached me different concepts, techniques, tools and helped me understand better how IM works. So that now I can try to compare them all from my newbie perspective and try to choose which one is the best for me and just stick with it and master it. Or may be work on 2 things at a time. Like split testing opportunities

                  With that being said, I still feel confused and overwhelmed and don't know which road to take. I learned a lot but I still have some questions and I need some answers. Ah I probably should've opened my own threat but I think I'm kinda on topic.
                  Info overload -> not taking action -> not getting results -> getting discouraged -> giving up vs. chasing dreams fight. -> mind blows
                  It's something like a downwards spiral.
                  I'm on step 5 now, haven't made my first $ yet but the thing is I won't let myself go to step 6 because I'm really determined to make things happen just need a little push. Giving up is not an option. I just have a problem here and need to know how to solve it and since you guys have been through all of this I know this is the best place to get help. So how do I start? And what is the best opportunity in your opinion to start with? I need something that will get me results quick so that I get on the upwards spiral:
                  results -> empowerment -> more action -> more results ..etc..
                  I have an idea of what I want to do and what not to but don't know if it's good and plus I have some unanswered questions so if you are willing to help me you can pm me or reply here. Thanks everyone!
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                  • Profile picture of the author nicholasb
                    this is a problem for so many entrepreneurs today. I think part of the problem is that everyone thinks they can succeed overnight.

                    The truth is that becoming successful is a developmental process.

                    Learning only one thing untill you become a master at that one thing.

                    then becoming a master at the next thing you need to learn.

                    If you are trying to do it all at once, you will become overwhelmed and you might not learn anything, and possibly give up before you ever get started.

                    focusing on one thing at a time will make a big difference in your journey of success.
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                    • Profile picture of the author Skynex53
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                      • Profile picture of the author KelvinLee
                        There is nothing more important than focus. Doing your own business needs discipline and focus to succeed.

                        I did not make any money for the first 3 months of my internet marketing business until I understand the importance of focus.

                        Information overload is one of the main culprit for the lost of focus for marketers especially those new one.
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                        • Profile picture of the author Barry Walls
                          This may not work for you, but I thought Id share my experience....

                          I think a big part of not progressing is not knowing what you should be doing next. The reason for this is simple. We have so many things to do that its often hard to prioritise what should be next.

                          Do you write content, do tech stuff, post articles, write adword adverts, do some autoresponders, answer email, watch Frank Kerns latest video, learn the new software you just bought? Rather than sit down and sort out the running order, we end up browsing, surfing or whatever to put off the planning...the important decision is making a firm plan for the next action.

                          We think of ourselves as bricklayers, when we should be architects. Stop worrying about mixing cement, carrying bricks, ordering supplies, laying courses, hiring laborers, doing deals with estate agents, visiting the bank and arranging finance, finding plumbers and glazers etc.

                          Rich Schefren is fantastic with this teaching. The pareto principle, the Japanese vital few...concentrate where you add value.

                          You have projects and tasks...systems and processes. Learn the difference, manage each as seperate entities....and always without you...and you will kill procrastination and analysis paralysis and turbo charge productivity. Nothing turbo charges you faster than knowing staff are sitting around doing nothing.

                          Get "Getting things done" and you have a great chance of being fine...its worked for me.

                          Barry
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                          • Profile picture of the author dsanchez
                            I absolutely agree with all of you guys... I have spent years trying to "learn everything" and jumping from one thing to the next... I was afraid, overwhelmed, this Internet thing seemed to be a "monster" impossible to understand...

                            I also became too distracted trying to have everything "properly organized" at home, taking care of every single thing (literally), until I realized I'm not achieving my goals (which ultimately will be beneficial to the entire family) because of all these distractions.

                            In my case, just last week I decided enough is enough... I would learn one thing at a time and I decided what the first thing would be. I'm happy to say that the "monster" looks less intimidating now. I started watching some videos, really concentrating and paying attention, behind closed doors.

                            I can now say that I'm somewhat surprised at how "easy" some things can be, and I'm sure after I just do it a few times, I'll see the logic behind each step and everything will make more sense. It has taken years for me to get to this point, but I feel at peace since I know I'm doing what I should have done years ago...
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                            • Profile picture of the author Daris Page
                              Yep I have experienced this many times.....earlier today in fact. it's hard sometimes not to look at everything that pops up. I notice that I especially do it when I am using safelists "sigh" never get anything done when that happens

                              Great post

                              Best wishes,
                              Daris Page
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              • Profile picture of the author Heath Sanchez
                Originally Posted by vinnylingo View Post

                I agree that picking one thing and focusing on it is a good idea. But what is that one thing? That thing should be a proven system for generating money. Whether that's doing some freelance odd jobs with existing technical skills, or bum marketing should you lack skills people will pay money for... elbow grease is required if capital is unavailable.
                Just to clarify, that one 'thing' should definitely be a proven system of making money, not just one component of that system. Each 'money making' ebook presents a different method, so once you're done deciding which one is best for you - concentrate solely on that method.
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                • Profile picture of the author wandererw
                  Originally Posted by Heath Sanchez View Post

                  Just to clarify, that one 'thing' should definitely be a proven system of making money, not just one component of that system. Each 'money making' ebook presents a different method, so once you're done deciding which one is best for you - concentrate solely on that method.
                  Just for the purposes of argument, how is the newbie going to know which one is a proven system? Seems that every single ebook on making money online is about a "proven" system.
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                  • Profile picture of the author Heath Sanchez
                    When I wrote this post, I wasn't aiming it at newbies but experienced marketers who keep trying the next best thing. A 'proven' system is only proven if it works for you, not just because a bold headline claims that it is proven.

                    When initially deciding on what is worth focusing on, you definitely need to do your research, but there comes a time when you need to stop reading, take action and focus.
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                    • Profile picture of the author wandererw
                      Originally Posted by Heath Sanchez View Post

                      When initially deciding on what is worth focusing on, you definitely need to do your research, but there comes a time when you need to stop reading, take action and focus.
                      No argument there.

                      Remember guys, focus! And that goes for me too.
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                      • Profile picture of the author JasonKing
                        Great post Heath.

                        Entrepreneurs do to know.
                        Employees know to do.

                        -JasonKing
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  • Profile picture of the author roy0019
    Thanks Heath for sharing your experience. But I also admit what Wally said. The title thread should have been "Too much Information which almost killed me"

    I also liked the idea of your's : Don't Procrastinate things if YOU really want to go ahead and get a jump start !
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    • Profile picture of the author vtaylor
      Thanks, Heath, for a great reflection piece.

      Truth be told, your "title" is what got me to click!

      R.I.P for me is "Revelling In Procrastination." What I've found to be a great procrastination killer is to take some super small steps, literally. This week, one of my small steps was let my fingers walk over to a fellow marketer's website and place a $3 ad on his popular forum. "Small" because it's a one-liner.

      I worked in the construction management field for a few years so I'm an avid proponent of punch lists too, like trafficwave. You could also call it a "menu." I like to add items in a few categories, using the time it will take to get it done as the basis. For example, "all day," "4 hours," "30 minutes," etc. Then select a few tasks, maybe one from each of the categories (except all day, unless you have all day to spend on it!). Since most of us get side-tracked with one or another IM activities, you can reward yourself by completing one of your tasks between side-trackers! Sounds a bit silly, but I'll give you an example.

      I'm listening to some CDs that are helping me learn about a certain concept in order to put it in motion (this is my big task). I get a little tired of digesting the info (overload!!) and doing the homework, so I drop in here at the WF (the "side-tracked" part). After checking a few forums, I come across the a post of the guy I mentioned earlier who runs his own forums. I hop over there to see what's happening (side-tracked #2). To reward myself, I quickly write, pay for and post an ad on that site. I strike this off my to-do list. I've "rewarded" myself by doing one of my "30 minute" tasks while I was in the "Side-Tracked" mode.

      I'm happy, satisfied. I go back to working on the CDs.

      Whatever it takes to help you put into practice what you've already learned will help you get past overload and into working with the new body of knowledge you've gained. Super small steps, even while side-tracked, is one way to get there.

      Take care,

      Vernessa
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  • Profile picture of the author johnpetrov
    The search for the perfect venture can turn into procrastination. Your idea may or may not have merit. The key is to get started.
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  • Profile picture of the author SolomonHuey
    That's a great observation and something I think many of us have a problem with.

    I'll say that as my efforts have gotten more focused, my earnings have increased dramatically. I've found that picking one goal or set of goals and removing all other options has improved my results dramatically.
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  • Profile picture of the author natalie1
    Like many newbies I was also an "info addict" and wasted many hours and dollars on different products without a real focus. I finally started to unsubscribe to all those lists so I can focus my energy on the things that work for me and I actually like to do. One tip I learned from someone else is to work in 2 hour blocks of time, take a break (walk away), then work another 2 hour block of time. No checking email or working on other projects, just one project in that block of time. Another tip was to only check your email 2x a day instead of checking it each time I heard the "ding." I'm down to 3x a day--once in the morning, then midday then in the afternoon.
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  • Profile picture of the author MarkMcDonald
    Firstly This is a great thread, but I have to disagree on a few points. I've been online for a few years now.

    I'm not sure on the exact dates, but for a few months I didn't make a cent. I just read - listened and watched.

    I got on dozens of teleseminars, brought courses I couldn't afford, joined forums... read newsletters till my eyes hurt and asked newbie questions and basically studied EVERYTHING.

    Today that investment in time pays back daily... that foundation of study allows me to learn more, and grow my business faster then I'd have imagined. (I now have 2 and one new offline company)

    IMO our whole society has the "ignorance is bliss" mentality - in reality Ignorance is poverty.

    It's not that you have to much information, it's just that your mindset is screwed up. You never got serious. You never worked on how you thought and reacted to situations.

    You never made a plan to APPLY the knowledge you have in that amazing gift called a brain.

    Everybody is blessed to be able to learn as much as they want everyday through whatever means they find. Knowledge isn't power. But applied knowledge is. That's the distinction here.

    I say LEARN a little about everything. Get a generalist education, don't SPECIALIZE when your beginning.

    You just want to get the big picture concept of how everything comes together. Model other businesses, study people who are really making money... what do THEY do?

    Study marketing... management... copy writing... persuasion.... how blogs work... auto responders...

    There IS a learning curve. It doesn't matter what amazing product you buy that tells you otherwise. You're not going to make 6 Figures in your first year.

    Consider everything a learning experience. There is no such thing as a mistake, only a different way NOT to do something. You learn heaps more applying stuff then from any book.

    So just get a PLAN and DO SOMETHING. If you fail big deal. Learn from it and find another path.

    Sorry for the rant!

    Mark
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  • Profile picture of the author drkellogs
    Yeah, I agree.

    Focus is such a big piece of the puzzle. Being able to concentrate on a few tasks, do them to completion, and then moving on to the next thing.
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  • Profile picture of the author DeonKrey
    Focus is one CRUCIAL element in life - be it in business, personality, education, health, etc. It's always a must to focus on the right things to push through that certain goal, succeed and receive big results that you ever wanted. Well, since I struggled on time management and thought of having a break after earning some in internet marketing, I happened to learn about outsourcing. Great thing, it was one of these toughest and wisest decision I've ever made when I first started to work with my virtual assistants and having them working on my business systems successfully.

    As another inspiration, here's a related post from Yaro regarding online success and outsourcing. He even featured experts such as Tyrone Shum and Tim Ferriss who have greatly contributed in the outsourcing coaching.

    Here it is:

    How To Smash Through The First Roadblock To Online Success - Entrepreneurs-Journey.com by Yaro Starak

    Yaro and his friends are best trainers ever.

    Glad I'm learning about Tyrone Shum better and better now. His mass outsourcing videos are fantastic!
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