Offering FREE Mobile Sites

jhaw22 · 31st Mar 2012, 04:44 PM

this thread has great information after reading thru all 3 pages I have a question for those of you offering or thinking about offering a free or low price mobile site. To justify the monthly fee what would be some things that could be offered to the customer to help ease the cost especially if you are charging$50+ monthly? Are there some free services that would take minimal time or low cost services that could be packaged together that would have the perceived value of $50+ month?

peter_act · 24th May 2012, 06:26 PM

Originally Posted by Daniel LaRusso

And like Peter said, in this economy, heck yes people will spend a few seconds installing an app (if there are instructions under the QR code or if they don't already have the app) and scanning a QR code if they can get something free or a discount.

The next time you go to a restaurant, look around you, and see where many people's eyes are focused. With a lot of people - younger folks, older folks, couples, whatever - it's often NOT on each other; it's on their smart phones. People use them all the time, so why not incorporate a discount from a QR code?

I think the better test would be to go out with a 8 1/2" x 11" laminated card with a QR code on it, above the QR code have "Scan this QR code to get a $5 bill from me on the spot", and beneath the code, have "No QR code scanner? Go to xyz.com/reader for a FREE scanner"

THEN see how many of the 200 people who see the code scan it. Or better yet, remove the variable of $5 not being enough of an incentive, because the real goal of the study is to see what % of people will scan a QR code, and give people $50 just for scanning the code.

Well said, Daniel, this is what I'm banking on. An extra take on this (I think this came from Don as well) is to have the waitress have a badge saying :Ask me how to get a free dessert" - when asked she points out the little table tent with the QR code and how to scan it.

Getting back to the original concept of this post i.e. QR codes in hotel rooms, my local one is almost done, it's at Canberra local restaurants

It's still in tweaking stage, but I think you will get the genetal idea.

Now I've got to go round the local eateries and ask if they want me to design a mobile website for them or use one of their own. If I design it, I'm thinking $59 a month is a good price for design, hosting, analytics and a captive market in the hotel/motel guests.

31st Mar 2012, 04:44 PM	#101
jhaw22 Warrior Member War Room Member Join Date: 2012 Posts: 18 Thanks: 3 Thanked 1 Time in 1 Post	Re: Offering FREE Mobile Sites Share on: this thread has great information after reading thru all 3 pages I have a question for those of you offering or thinking about offering a free or low price mobile site. To justify the monthly fee what would be some things that could be offered to the customer to help ease the cost especially if you are charging$50+ monthly? Are there some free services that would take minimal time or low cost services that could be packaged together that would have the perceived value of $50+ month?