I'm not sure how many markets they're doing this in, but in my market Philadelphia, Dunkin Donuts is giving away FREE medium hot or iced coffee every day after the Philadelphia Eagles win. See here - Saving with 6abc: Free coffee if the Eagles win | 6abc.com
The catch/strategy: You must download the Dunkin Donuts app to receive the free medium coffee coupon.
This is an awesome strategy because not only is this building their app database, but it's also generating a ton of buzz. I didn't hear about this from the news or Dunkin Donunts. I heard about this promotion from my facebook page where someone shared the link. And, it already has 33 likes on just my friends feed.
Now, think about a local small business running a similar type of promotion. What amazing word-of-mouth this will generate for them! (Be there consultant for this and cash in!)
How many co-workers do you think will come into work tomorrow bragging about how they got a free coffee? (Eagles won tonight)
You don't just need a mobile app for a promotion like this. This can also easily be done with a SMS marketing campaign. You just need to create a specific keyword list for this promotion where your local audience can optin to the list. Then, you can just text them the coupon the following day.
Advertise how to optin to the SMS list all over the place. Create flyers for in the store, post on social media, your website, etc. and watch the word-of-mouth the business will get. Who doesn't love FREE stuff!!!