New and IMPROVED! Logo Poll

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Ok, if you were part of THIS little poll over here I want to thank you, and hopefully about to thank you again!

We narrowed down the scope, and took the "best of" and did it again.

Please check out this swanky nifty better than last time new and improved LOGO POLL!

http://www.wurdmess.com/very-new-and...ved-logo-poll/

Reminder, this is voting on a new logo for my sisters business. She measures the courses for marathons in order to certify them.

Thanks!

New Logo Poll | My random test site for themes, plugins, and more!
  • I like 4, but not so sure on the ruler tab sleeves.

    Cool thing: it's gettin' real drilled down on refino, like those FB quizzes where u pick out the one lighter red shade from a choice of 300 identical hues.
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  • Profile picture of the author whateverpedia
    #4 works for me.
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    • Profile picture of the author Cali16
      It's a toss up for me between 1 & 2, primarily because I don't really care for the ruler marks.
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  • Profile picture of the author sbucciarel
    Banned
    #4 for me.
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  • Profile picture of the author Mark Singletary
    #9.

    Or #1 primarily because of the lack of ruler marks.

    Mark
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    • Profile picture of the author Kay King
      Any would do though I dislike the "ruler" deatils.. Could you be getting caught up in font and etc details and missing strength of the logo?


      I don't like the letters in two colors unless it is intended as two words rather than one branded name.


      The word itself is (to my mind) "frenzied" and I looked it up thinking I was wrong but


      Running Amok or Running Amuck?


      Amok vs. amuck - Grammarist


      If it were my logo - I would take #2 - change the 'teal' to a rich cobalt blue - keep the runner AFTER the word and add some "speed marks" to the runner...i.e., little horizontal lines that would indicate "speed"...




      picky, aren't I?
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      • Profile picture of the author Frank Donovan
        Now that I look at them again, I'm not sure about the split coloring of the brand name. It makes me wonder what a "zamok" is.

        Maybe keep "Runzamok" in the same color, but have the tagline "Distance Matters" in a contrasting one, matching the runner graphic.

        I like Kay's suggestions, too.

        Of the choices listed, I voted for #7, with #5 a close second.

        .
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  • Profile picture of the author johnlagoudakis
    Should have kept the 'every inch counts' tagline
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  • Profile picture of the author sbucciarel
    Banned
    I like the color separation for the words, but the separation should be runz amok rather than run zamok because zamok isn't a word.
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    • Profile picture of the author Jill Carpenter
      Originally Posted by sbucciarel View Post

      I like the color separation for the words, but the separation should be runz amok rather than run zamok because zamok isn't a word.
      We were discussing that last night.
      Our designer does not appear to be native American, which may have determined the initial color blocking cut off.
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  • Profile picture of the author @tjr
    I voted for #2
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  • Profile picture of the author fin
    8

    Are 3 and 4 different?
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    • Profile picture of the author Jill Carpenter
      Originally Posted by fin View Post

      8

      Are 3 and 4 different?
      YES!

      There is an italicized font on 4. Subtle....
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      • Profile picture of the author Kay King
        "Our designer does not appear to be native American"


        That's a point to keep in mind. The term itself is not universal and there's good raeson to believe your designer has no clue about the definition.


        I think the designer has used up his ideas and all you are getting back now are tweaks. The "ruler" makes no sense to me - but perhaps custmoers would "get it"?


        Italics as a "slatning forward" might make sense as the runner is slanted forward. My imperssion is color is not great and if you are trying to indicate "speed" you aren't there yet.


        You might also play with it and try using


        RUNZ (insert running figure here) AMOK - with the text words centered elow. Does the term "distance matters" add anything...do you need those additional words?


        In other words - dig into it - cut/slice/dice until you have a clear winner
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  • Profile picture of the author sbucciarel
    Banned
    I think the ruler makes a lot of sense since the company is all about measuring the distance. #4 is italicized which gives me the impression that speed is implied so it combines both measuring (the whole point of the company) and running.
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by sbucciarel View Post

      I think the ruler makes a lot of sense since the company is all about measuring the distance. #4 is italicized which gives me the impression that speed is implied so it combines both measuring (the whole point of the company) and running.
      I'm adding this. We weren't asked to critique the company name ... just the logo. The company names confuses me. Runs Amok implies chaos ... random running with little design or purpose.

      I googled for other course measurers and there aren't a lot that I've found so far, but I found

      Race Measure RaceMeasure - Race Course Certifications and certified race listings

      and RMS https://www.mcrrc.org/race-managemen...certification/

      http://www.finallapracing.com/course%20services.html

      I would most likely be choosing a name that strongly implied what the company is about and probably end up using words to describe it and making the company name and logo with the initials ... like RMS did. I also like the final lap (race management) name and logo and it describes very well what the company does.
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      • Profile picture of the author Jill Carpenter
        We've split the colors on the word appropriately (separated runz and amok). Tried a gradient on the Z but I thought that looked a bit muddy.

        Kay, we did swap in that darker blue - which I agree may conjure up the idea of more speed - but she is really a turquoise fan and she wanted to kick back to that in the color scheme.

        Suzanne, I'll confess you get a bit more weight in the conversations we've had as you are a designer by trade.

        She truly has read/heard all comments here and has considered everyones input.
        And she sends her most sincere thanks to everyone for taking the time to look!

        The site will be primarily an informational site, but after the conference this weekend (wordcamp orlando) she got some great one on one time with the happiness bar on the tools she needs to add some really cool functionality to her site/business and make some of her own work easier and quicker to do.

        I am personally excited to get the final logo up on the site so I can go back in and make a more inviting design/color combo on her main site.
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        • Profile picture of the author sbucciarel
          Banned
          Originally Posted by Jill Carpenter View Post

          We've split the colors on the word appropriately (separated runz and amok). Tried a gradient on the Z but I thought that looked a bit muddy.

          Kay, we did swap in that darker blue - which I agree may conjure up the idea of more speed - but she is really a turquoise fan and she wanted to kick back to that in the color scheme.

          Suzanne, I'll confess you get a bit more weight in the conversations we've had as you are a designer by trade.

          She truly has read/heard all comments here and has considered everyones input.
          And she sends her most sincere thanks to everyone for taking the time to look!

          The site will be primarily an informational site, but after the conference this weekend (wordcamp orlando) she got some great one on one time with the happiness bar on the tools she needs to add some really cool functionality to her site/business and make some of her own work easier and quicker to do.

          I am personally excited to get the final logo up on the site so I can go back in and make a more inviting design/color combo on her main site.

          Thanks. I'm sure she'll do well even with a bit of a whimsical name ... I've done the research and see that there's not a ton of competition for what she does, and there is a market for it. Can't get certified without it so, good luck to her in this business endeavor.
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  • Profile picture of the author sbucciarel
    Banned
    Ok ... forgive me. I was running some names in my mind, but I have to say that I do like whimsical names, so not at all suggesting a change, but came up with some interesting non-whimsical names that are descriptive of the service.

    CertALap
    CertiLap
    LapCert

    Only caveat is that the word course is more descriptive of the service and I don't like these with the word course in them.

    Let's see
    CertACourse
    CertiCourse

    Don't mind me. This is how I get when thinking about branding.
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  • Profile picture of the author Kurt
    I would have liked #5 since the Z separates the two words, but I also don't like the ruler marks, so I voted for #1.


    A suggestion if this is really important is to set up a mTurk account and pay members 10 cents to vote. For $20 you can get 200 opinions quickly.
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    • Profile picture of the author Jill Carpenter
      Originally Posted by sbucciarel View Post

      Ok ... forgive me. I was running some names in my mind, but I have to say that I do like whimsical names, so not at all suggesting a change, but came up with some interesting non-whimsical names that are descriptive of the service.

      CertALap
      CertiLap
      LapCert

      Only caveat is that the word course is more descriptive of the service and I don't like these with the word course in them.

      Let's see
      CertACourse
      CertiCourse

      Don't mind me. This is how I get when thinking about branding.
      Those are actually good to have in mind.

      So, she does another service but only for one company. You know when the runners get to the race and they are handed a bib to wear with their number on it? Well all those bibs need a rfid on them and each of those is attached to a specific bib, So she prints up the rfid things, those get attached to the proper bib number, and all must be done in an orderly fashion and packed up to be quickly handed out. She does like 10k of them or more for one race. She is running amok when she gets these orders.

      And that was a total side note, not having to do with the other names you created - but after talking with her last year I was trying to figure out things she could compile together to create an actual membership site and the names you have could definitely define the courses to be offered.

      One thing she does is map making, so a course on how to make the maps needed was one suggestion I had for her. I told her to try using Gimp as it is free and so everyone would be able to get that software and show how to use it to make the right kinds of course maps.

      CertACourse could totally be a great product name.
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by Jill Carpenter View Post

        Those are actually good to have in mind.
        ....
        One thing she does is map making, so a course on how to make the maps needed was one suggestion I had for her. I told her to try using Gimp as it is free and so everyone would be able to get that software and show how to use it to make the right kinds of course maps.

        CertACourse could totally be a great product name.
        Good ... hopefully one or more will be of some use. At first I liked the ones with lap, but after typing it, I preferred the CertACourse name. Seemed so appropriate and didn't see anything coming up in Google for it, so it may be trademark free.
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