I just saw this story.....
Dear Grads, You Need a P&L - WSJ
I think if you search for it in Google you can see if if you don't have a subscription and you haven't ready too many of their articles for free.
But, as an internet marketer....what would you tell College Grads in your speech?
Put yourself on the dais as if you were invited to speak.
Honestly, I don't think it's necessary that you have graduated or not.