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A quick Quip For Marketers

by Medon
9 replies
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Apple seeks damages from Epic Games for breach of contract

I have been following Epic Games vs Apple store closely and I am wondering if there is any good lesson marketers can learn. For those who don't have the details, hold your horses I will explain a bit.
Now somewhere in August, Epic Games released a version of Fortnite creator to Apple store. Fortnite allowed users to make in-game purchases directly. By so doing it by-passed Apples 30% cut. Apple was infuriated and removed the game from its store. Of course, Epic games did what was expected- rushed to court and sued apple. Now by the time apple removed the app from its store, Epic had already earned over $600 million from the sale of the game. On Tuesday this week, apple filed a counterclaim. So to me, a new trend has been set and so marketers who love their commission should start thinking out of the box.
#marketers #quick #quip
  • Profile picture of the author DWolfe
    Originally Posted by Medon View Post

    y By so doing it by-passed Apples 30% cut. Apple was infuriated and removed the game from its store. Of course, Epic games did what was expected- rushed to court and sued apple. Now by the time apple removed the app from its store,
    Epic had already earned over $600 million from the sale of the game. On Tuesday this week, apple filed a counterclaim. So to me, a new trend has been set and so marketers who love their commission should start thinking out of the box.
    So if it's true that Epic basically stole from Apple. You think that's a good idea and want to figure away to do that. So you can profit too
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    • Profile picture of the author Medon
      Originally Posted by DWolfe View Post

      So if it's true that Epic basically stole from Apple. You think that's a good idea and want to figure away to do that. So you can profit too
      That is not my point. The thing is a new trend is emerging and so I wanted to get views from marketers. Hope it is now clear.
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  • Profile picture of the author Jeffery
    Originally Posted by Medon View Post

    Apple seeks damages from Epic Games for breach of contract

    I have been following Epic Games vs Apple store closely and I am wondering if there is any good lesson marketers can learn. For those who don't have the details, hold your horses I will explain a bit.
    Now somewhere in August, Epic Games released a version of Fortnite creator to Apple store. Fortnite allowed users to make in-game purchases directly. By so doing it by-passed Apples 30% cut. Apple was infuriated and removed the game from its store. Of course, Epic games did what was expected- rushed to court and sued apple. Now by the time apple removed the app from its store, Epic had already earned over $600 million from the sale of the game. On Tuesday this week, apple filed a counterclaim. So to me, a new trend has been set and so marketers who love their commission should start thinking out of the box.
    In your opinion a new trend has been set, I do not see any trend.
    You advocate that marketers should start thinking outside the box, i.e. start a practice of stealing commissions from other marketers.

    Originally Posted by DWolfe View Post

    So if it's true that Epic basically stole from Apple. You think that's a good idea and want to figure away to do that. So you can profit too
    Originally Posted by Medon View Post

    That is not my point. The thing is a new trend is emerging and so I wanted to get views from marketers. Hope it is now clear.
    Again, you want to start a discussion that advocates starting a practice of stealing commissions from other marketers.

    This forum is "not" about how-to steal anything from other marketers. There are other forums for that type of discussion.

    This forum is well known for being "The #1 Digital Marketing Forum & Marketplace" and we hope to keep it that way.

    Don't you?
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    • Profile picture of the author Medon
      Originally Posted by Jeffery View Post

      In your opinion a new trend has been set, I do not see any trend.
      You advocate that marketers should start thinking outside the box, i.e. start a practice of stealing commissions from other marketers.




      Again, you want to start a discussion that advocates starting a practice of stealing commissions from other marketers.

      This forum is "not" about how-to steal anything from other marketers. There are other forums for that type of discussion.

      This forum is well known for being "The #1 Digital Marketing Forum & Marketplace" and we hope to keep it that way.



      Don't you?




      This discussion does not in any way advocate for stealing commissions. But the truth be told that if Epic can do that kind of a thing, then you and me are susceptible hence the need to start thinking out of the box.
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      • Profile picture of the author Jeffery
        Originally Posted by Medon View Post

        This discussion does not in any way advocate for stealing commissions. But the truth be told that if Epic can do that kind of a thing, then you and me are susceptible hence the need to start thinking out of the box.
        When you say "think out of the box" what does that mean? Why are you and me susceptible? Susceptible to what exactly?
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  • Profile picture of the author DWolfe
    Originally Posted by Medon View Post

    That is not my point. The thing is a new trend is emerging and so I wanted to get views from marketers. Hope it is now clear.
    Originally Posted by Jeffery View Post

    In your opinion a new trend has been set, I do not see any trend.
    You advocate that marketers should start thinking outside the box, i.e. start a practice of stealing commissions from other marketers.


    Again, you want to start a discussion that advocates starting a practice of stealing commissions from other marketers.
    Don't you?
    No there is no trend. Epic violated a contract with Apple. Now Apple is counter suing for the sales that Epic was suppose to bring them.

    Example

    If a "Warrior forum member" came out with a product and said to Medon. I will give you the exclusive right to sell this product on your site for 50%. I will not sell it any where else.

    Now that Warrior said you know what we changed the packaging a little. Lets try to sell some on our own." Warrior Fourm member" than makes 10,000 sales. Medon now finds out that Warrior just sold 10,000 units. Medon gets none of it.

    So Medon gets mad since his exclusive right to sell had been ignored and says I'm no longer dealing with this thief. I lost my 50% percent commission on this, I'm out at least 5 grand on a $1.00 product.

    Warrior forum member says I'm going to sue Medon because he is the King at selling my products. It's going to cost me Millions of loss sales ....

    Medon learns about the law suite ....Now gets even Madder and says you know what. I want my cut since you breached the exclusive contract and sold else where. Keeping my 5,000 grand and being dragged into court.

    That's how your post reads. So where is the trend ?

    Oh and by the way the WSO rules here are very similar.
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    • Profile picture of the author Medon
      Originally Posted by DWolfe View Post

      No there is no trend. Epic violated a contract with Apple. Now Apple is counter suing for the sales that Epic was suppose to bring them.

      Example

      If a "Warrior forum member" came out with a product and said to Medon. I will give you the exclusive right to sell this product on your site for 50%. I will not sell it any where else.

      Now that Warrior said you know what we changed the packaging a little. Lets try to sell some on our own." Warrior Fourm member" than makes 10,000 sales. Medon now finds out that Warrior just sold 10,000 units. Medon gets none of it.

      So Medon gets mad since his exclusive right to sell had been ignored and says I'm no longer dealing with this thief. I lost my 50% percent commission on this, I'm out at least 5 grand on a $1.00 product.

      Warrior forum member says I'm going to sue Medon because he is the King at selling my products. It's going to cost me Millions of loss sales ....

      Medon learns about the law suite ....Now gets even Madder and says you know what. I want my cut since you breached the exclusive contract and sold else where. Keeping my 5,000 grand and being dragged into court.

      That's how your post reads. So where is the trend ?

      Oh and by the way the WSO rules here are very similar.
      So as a marketer, what do you learn from the duel given that most of us rely on commissions? what is is that we should do to avoid the Apple-Epic scenerio?
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  • Profile picture of the author Matthew Stanley
    While Apple punishing/banning Fortnite/Epic is perfectly legal, think the bigger issue here pertains to the awesome power Apple wields over any company wishing to participate in its App Store ecosystem (and for iPhone users/developers, obviously the "so go elsewhere - we're not a monopoly" argument holds little water). In leveraging its position to demand revenue it had no responsibility for generating (in app purchases for others' games etc), some (such as Epic, Match Group, Spotify, and others) argue it's become an anti-innovation rent-seeker (anti-innovation in the sense of discouraging purchases via webviews, making developers feel obliged to add in-app purchases even when they're not really connected to their business just to satisfy Apple, etc).

    Again - what Apple's doing is totally legal (and it *was* Apple's innovation that enabled the existence of such a thriving app ecosystem in the first place). To me the fiasco is interesting moreso as it pertains to thinking about whether, and how, a company that achieves the kind of power/control/success Apple has, should modify its own rules in a way that both satisfies its own interests *and* addresses some of the (imo valid) concerns being raised.
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    • Profile picture of the author Medon
      Originally Posted by Matthew Stanley View Post

      While Apple punishing/banning Fortnite/Epic is perfectly legal, think the bigger issue here pertains to the awesome power Apple wields over any company wishing to participate in its App Store ecosystem (and for iPhone users/developers, obviously the "so go elsewhere - we're not a monopoly" argument holds little water). In leveraging its position to demand revenue it had no responsibility for generating (in app purchases for others' games etc), some (such as Epic, Match Group, Spotify, and others) argue it's become an anti-innovation rent-seeker (anti-innovation in the sense of discouraging purchases via webviews, making developers feel obliged to add in-app purchases even when they're not really connected to their business just to satisfy Apple, etc).

      Again - what Apple's doing is totally legal (and it *was* Apple's innovation that enabled the existence of such a thriving app ecosystem in the first place). To me the fiasco is interesting moreso as it pertains to thinking about whether, and how, a company that achieves the kind of power/control/success Apple has, should modify its own rules in a way that both satisfies its own interests *and* addresses some of the (imo valid) concerns being raised.
      An excellent perspective here! but do you think the 30%commission Apple is asking is way too much? I think they should reduce it to 10-15% .It will discourage people from wanting to evade paying the commision.
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