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Tenners for a fiver ($10 for $5, £10 for £5)

by Riddley Walker
9 replies
  • OFF TOPIC
    • |
In my end of the world hometown of Hull (UK) we're not famous for much but once a year we have "Hull Fair" . Think its still the biggest fair in europe, but thats not the point.
One year at the fair, when i was just a young 'un, I overheard two fairground lads on a stall. The first lad says something like.. " Watch this , nobody'll do it!"
and he starts shouting out to all the passers by "tenners for a fiver, tenners for a fiver , come and get 'em" . and how many people took him up on this offer ?
None!
#$10 #£10 #fiver #tenners
  • Profile picture of the author Ken Strong
    Good one -- shows that if your offer sounds too incredibly good to be true, it won't convert.

    Reminds me of those online sales pages where the stated value of all the "free" bonuses add up to 10 times the price of the main product...
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    • Profile picture of the author prashie91
      not always true man.

      michael, in the post below yours, pointed out that these fairs
      are somewhat notorious for having unscrupulous "businessmen"
      selling their wares.

      and yeah, as michael said again, they were probably figuring out
      what the catch was.

      On the other hand, a sales page which has a truckload of bonuses
      is pretty different!

      prospects have a lot more time to go through the sales page.

      the can meticulously check whether they would be buying something
      of good quality. plus, after they buy it, they can almost always get
      a refund if the product does actually suck!

      pretty different from a fair, eh?

      and in all fairness, the dude packaging loads of bonuses with his
      product could honestly be over delivering.

      while not the only method, adding a lot of bonuses certainly is
      one of the ways to over deliver.

      i've seen a lot of offers that appear too good to be true, but
      are in fact top notch packages! (example? secret affiliate weapon,
      which sold at $9.95 was definitely worth a hell of a lot more!)


      Originally Posted by KenStrong View Post

      Good one -- shows that if your offer sounds too incredibly good to be true, it won't convert.

      Reminds me of those online sales pages where the stated value of all the "free" bonuses add up to 10 times the price of the main product...
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  • Profile picture of the author Michael Oksa
    Hi Riddley,

    I think it all comes down to expectation. The people passing by were probably trying to figure out what the catch was.

    Carnivals and fairs are noted for sucking money from people's wallets. People believe all of the games are rigged, so hearing "tenners for a fiver" would set off their BS detectors - even if it was a way to get free money.

    Here's a video resonse to a classic Derren Brown stunt, proving anyone can do it, and that free money isn't always that easy to get rid of.


    MARKETING LESSON?

    You bet!

    If you try giving TOO much away, it makes people wonder what you're up to. It sets off their BS detectors.

    All the best,
    Michael
    Signature

    "Ich bin en fuego!"
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    • Profile picture of the author Kevin Riley
      Exactly! If your offer sounds too good to be true, the BS meter goes off and people hesitate.
      Signature
      Kevin Riley, long-time Warrior living in Osaka, Japan

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    • Profile picture of the author prashie91
      marketing lesson??

      hardly!

      1) at least half the people in the video didn't even appear to
      notice the wallet.

      2) why didn't those who saw it, pick it up?

      simple: fear of appearing dishonest in front of the public
      eye.

      pretty dumb to take something that isn't yours in broad
      daylight, with everyone looking at you.

      exactly why so many burglaries happen at night.

      exactly why those who do steal in broad daylight get caught
      almost immediately.




      Originally Posted by Michael Oksa View Post

      Hi Riddley,


      YouTube- Broadcast Yourself.

      MARKETING LESSON?

      You bet!

      If you try giving TOO much away, it makes people wonder what you're up to. It sets off their BS detectors.

      All the best,
      Michael
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      • Profile picture of the author Michael Taylor
        Originally Posted by prashie91 View Post

        pretty dumb to take something that isn't yours in broad daylight, with everyone looking at you.
        Abandoned property is abandoned. Refer to the 1972 case of Finders v. Keepers.

        Also, let us not forget the pirate code...

        "Take what you can; give nothing back!"

        [Disclaimer: If there's ID in the wallet, of course, you should send it to the owner. If not, the above principles apply. No ID? It was put there for me.]
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        • Profile picture of the author prashie91
          the principle applies? is that why no one took the wallet in the video??

          come on man.

          seriously doubt there is any marketing lesson to be learnt from this video.

          but if you think there is, then fine. thats your opinion.


          Originally Posted by Michael Taylor View Post

          Abandoned property is abandoned. Refer to the 1972 case of Finders v. Keepers.

          Also, let us not forget the pirate code...

          "Take what you can; give nothing back!"

          [Disclaimer: If there's ID in the wallet, of course, you should send it to the owner. If not, the above principles apply. No ID? It was put there for me.]
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    • Profile picture of the author Big JP
      If I had seen that in the street, I would have assumed there had been some kind of murder! and it was left as evidence. Otherwise I would have picked it up and handed it in, being the good sitezen I am

      Originally Posted by Michael Oksa View Post

      Hi Riddley,

      I think it all comes down to expectation. The people passing by were probably trying to figure out what the catch was.

      Carnivals and fairs are noted for sucking money from people's wallets. People believe all of the games are rigged, so hearing "tenners for a fiver" would set off their BS detectors - even if it was a way to get free money.

      Here's a video resonse to a classic Derren Brown stunt, proving anyone can do it, and that free money isn't always that easy to get rid of.

      YouTube- Broadcast Yourself.

      MARKETING LESSON?

      You bet!

      If you try giving TOO much away, it makes people wonder what you're up to. It sets off their BS detectors.

      All the best,
      Michael
      Signature
      {{ DiscussionBoard.errors[1440254].message }}
  • Profile picture of the author Adam Carn
    Maybe that white ring around the wallet put people off from picking it up. The ring made it appear as though the wallet was there for a reason.

    Thanks,
    Adam
    Signature
    Taking a break...
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