I had to hunt for this but a guy I never heard of, Louis C.K., who admits he doesn't know much about the internet, nothing whatever about marketing and has never sold anything on the net has somebody build him a small site (very nice looking) https://buy.louisck.net/
and sells 220,000 copies of his one man comedy show @ $5 in a week. How did he even get that much traffic there in such a short period of time? He'd have had to had a million people there with a 22% conversion rate just to do that. I busted my butt all year, put in about 1500 hours and it doesn't look like I'm going to hit six figures (gross) from my net efforts. Another name we all know, Joel Comm sold a 99¢ fart app at the iStore A MILLION FREAKIN' TIMES. I hate to whine but are all of us just one (good?) idea away from the big dollars?
EDIT: No, I'm not an affiliate. I don't see any evidence that he even has affiliates.