
We all die in 2013? Markerter now prophet of doom?
For example, there's a well-known Guru, we won't name

If you don't know, his website is basically a high-end sales funnel with a monthly membership. It teaches us groundlings about how we should go buy gold and silver and food and guns and dig a hole somewhere to wait out the coming hyper-inflation meltdown.
He wants to shoot some lead in his Austin backyard, fine. I don't care. It is Texas afterall. But why all the fear mongering? What's the benefit in that, besides selling his program?
The average person, myself included, does not have the resources to acquire enough life insurance, raw land, herds of goats...etc...to become self-sustainable. So why even torment yourself thinking about it? You'll just lose sleep, and lose focus on making money in IM.
I'm not just slamming on Mr. Guru. It's not personal. He's a successful marketer. And he's probably a great human being. I'm just critiquing whether fear-marketing at such a high level is morally justified.
Is it really a call for people to prepare themselves, or just a doomsday marketing campaign, that preys upon people's fear?
And it doesn't really help the little guy.
So why do it?
Well to make him more money sure.
Or, maybe, just maybe he's a modern day Noah, and this is his ark?
Guess we'll see come 2013

For now, Happy New 2012!
Jeff
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Just when you think you've got it all figured out, someone changes the rules.