A friend of mine runs a dog rescue shelter, and just got hit with a rather huge vet bill, which he needs to get paid off. So, in the traditional spirit of folks who love animals, he's offering all his products and services at half off, with 100% of the money going to the shelter's expenses.
Aunt Mary's Doghouse Fundraiser - 50% discount on Paul Hartunian's products
If you're looking for a great deal on publicity or related products or services, check it out. You might even recognize the dude.
If you feel like doing something to help him promote it, just point people to that link.