Is Dani Johnson's story for real?

After seeing her on "Secret Millionaire" in 2011, I was very curious too, ESPECIALLY since she doesn't really say how she made her money.

So I dug around a little and even got a few of her courses and have followed her online ever since. Turns out, she made her millions in MLM, though I have no idea which one it was since she never mentions it, even in her courses.

So now she offers her business-building knowledge to all types of business people (not just MLMers) through her lead product, her "First Steps to Success" seminars, which are held once a month in different places around the country. This month it's being held in London, England and next month, it's being held in Orlando, FL.

FSTS is geared to people in ALL types of businesses, but she also offers an additional workshop either before or after it geared specifically to MLMers, teaching them how to build their MLM businesses.

She has several courses available on her website. Other things she sells after the FSTS seminar are "Creating a Dynasty" seminar and prospecting and closing classes.

That's about as much as I know about her business funnel. She may offer more, but I don't know.

I'm not one who likes to go to many seminars, workshops or networking meetings. I prefer to get courses and learn on my own at home, but what I have of her stuff is live recordings of seminars that were turned into courses.

I'm not a Dani Johnson groupie or in MLM, but from what I've learned of her and have gotten from her, she's the real deal. I was very suspicious too, but actually, I've been quite impressed with what I've learned from her. One of her primary focuses is in building your people skills -- and business and sales is all about dealing with people. So much of it is pretty fundamental. I found her prospecting and closing classes to be VERY helpful, including dealing with objections.

She IS a Christian and not shy about saying so. I'm a Christian too, but still feel it's important to abide by the general rule of business: keep religion and politics out of it. I don't agree with her style of talking religion in her business so much, but it's more of a personal style issue for me. I don't actually disagree with anything she says regarding religion.

Since she's coming to Orlando next month, I'm tempted to go. I DO occasionally go to live events and haven't been to one in almost a year. I don't like the idea of being one of such a huge crowd though. Blech! (I prefer smaller, more intimate events where you actually get to know or speak with the speakers.)

Because I have several of her courses, I've gotten to know more of her story and how it all came about, which makes it easier for me to understand and believe. What you see and hear in the media is the barest snippet of her story, the highlights. Having gotten to know more about her, I believe every word she says, that she's on the up and up.

However, her personality/style is very different from mine and she's not someone I'd probably ever become a groupie of. Some of her style just rubs me the wrong way. It doesn't mean I can't learn a lot from her though and apply it in my own business. Like I said, I've been VERY impressed with her basic business info, especially her prospecting and closing information.

Oh, and you can be sure her story is for real. The FTC would have shut her down if it wasn't. And you can be sure that ABC vetted her story before featuring her in the debut episode of "Secret Millionaire."

Hope that helps!

Michelle

I think I saw one of her stories on the net recently. There wasn't much information in that except that hers was an abusive rags to lovely riches story without any solid facts.

The whole problem becomes who is she actually helping? I don't know for sure at all that all this marketing or seminars/stuff is in any way targeting those who live or are living the abusive rags story have any clue to find their way from where they are out of it like she apparently has done. So far from what little I know, the story has a lot of gaps. Perhaps they are filled in somewhere else?

Wasn't she working as a waitress and living in her car? Then all of a sudden in two years time, somehow, the circumstances are totally different without documenting the journey forward.

If I hadnt crawled up out of a few holes like that myself, I would feel the same.

"School? Luxury. We used to dream of going to school ..."

LOL Yukon!

Brilliant summation!

Terra

I don't know this woman or her story. This is about these stories in general. Every "I made it big in two years from nothing" story I've seen changes the "before" picture to look more hopeless. It simply makes a better story.

I've never known a person to go from a complete loser to a complete winner in a couple of years. After all, it's the same person. Usually, they had a lot going for them before they started, and modified the story to make it more compelling.

But become a millionaire in a couple of years? Sure. A million isn't that much.

Several right recruiting choices, lots of work, and it's not that improbable.

The story is what sells her. But again, I just looked her up on Google, I don't know her.

You know what makes a terrible "Personal story"?

"I was always bright, got good grades in school. Then I started a small business and grew it slowly. I worked hard, and then decided to work harder, and here I am".

That's why nobody uses it.

It's always "I was destitute, found the secret, and it made me wealthy".

We are a funny species. Some of us funnier than others.

This is not about Dani Johnson.

But every rags to riches story I've seen in MLM (over an incredibly short period of time) has a back story.

Sometimes the person simply flips a group from one company to another. Sometimes the company has a huge front loaded "get started package", and an organization will invest in it all at once. This will throw the earnings through the roof, and then they drop.

Many MLM people actually make far more selling DVDs and coaching programs to their downline...than through the actual MLM business. Then they count those earning in their claims (I suspect this may be the case here) Then the company, and then industry, becomes their market, not just their downline.

And sometimes, there is a mass exodus from a dying company, and they move to a competitor. I've seen huge downlines raided by a competitor before.

I don't know this woman. But so far, every "Made a million from nothing in two years in our MLM"..I hear...has a story behind it. At least the ones I'm familiar with.

By the way, I do know several people that have made serious money in an MLM company. They built slowly, consistently, and in ten years were making a very good living. But "homeless to a millionaire in two years"? Maybe.

But most methods to get there are not duplicatable by the average Joe.

Dan, if you haven't heard the whole album and you like that song, or like John Kay, check out his Heretics and Privateers album. I like every song on it.