All marketers are liars?

I agree. Exaggeration is poor marketing. Lying is fatal marketing.

Good marketing is Clarity. It gives a bright clear picture of the problem and solution.


If you think marketing is lying, you aren't a marketer. And you would never be successful at it.

You are way over-thinking it.

My daughter goes door to door selling girl scout cookies.

Her marketing strategy isn't too complex, "Do you want to buy some girl scout cookies?" Zero philosophy involved.

Some buy. Some Don't.

There is "inside baseball" that doesn't further the sale. This isn't deception, it's just "not stating what doesn't apply".

I've watched Dan Kennedy tell us from stage exactly what he was doing to sell us...and then he would sell us, using methods that he just taught us. he would tell a story, dissect the story, and reveal what made the story useful...all in the same speech...selling all the time.

Why does this work?

Because if the offer is sound, if it really is to the buyer's benefit, it doesn't matter if the client sees the technique.

I once used a close to help a client decide whether to buy my high end offer or not. He was a very sharp sales manager for a large company.

He said "That's a hell of a great close".

I said "And it worked, didn't it." He said "It sure did".

You can tell a story, and then tell how that story applies, spill all the beans (as long as it isn't boring)...and the client will still buy...because the more you reveal, the better the pitch sounds.

This is especially true in in-person selling. We can't hide our body language. Unless you are a psychopath, you just aren't a real convincing Liar.
Women are a little better at detecting these signals than men.
Telling the truth has real power in selling. Far more than exaggerating or deception.


I think I've spent enough time on this.


Added later; There is a big difference between being "Honest" and being stupid. Great marketing still has to be engrossing, compelling, interesting. So that involves using language and copywriting skills.
You can create vivid pictures with words, but lying is a different thing altogether. Some people think that if you are interesting and make a compelling argument, you must be dishonest.

They think that because they don't know how to create a compelling argument.

True, all marketers have to bend the truth a little, to get the sale, but as long as it has, a money back guarantee, then the only issue is time wasted?


Some people consider something as being a scam, eventhough a full money back guarantee is present and it is a quality product, (overall).

It may have a section on wealth creation, which is information others used to create wealth?


But some will see this, especially if the individual hasn't used those methods to create wealth as scammable.


But if a guarantee is present, (and by guarantee, l mean quick and easy to get your money back) then it isn't a scam, just pushing the truth!


I was with an organization that costed me more than $25 per month, and one of the reasons l joined was the individual would very seriously consider some product l developed as long as it had some extra bells and whistles, and was targeted to his list.

I did that with high praise from the people who got it, and eventhough the individual did see it, (he posted a comment on the sales page) nothing!!!


I consider that to be a scammy organization, for saying things and not following through, or getting close to lying for a recurring profit.


I won't drop names, but l pulled that a while ago after being a member for more than 6 months; He also had a friend with another forum, selling stuff, and worded the sales pitch, so it sounded like if l posted there from the recurring cost, club l was in, l would be able to send my product past his list as well.

Didn't happen!!!


So, yeah, fine line between being a liar and sugar coating the truth.


I would sugar coat the truth, but l wouldn't lie outright to get a sale! I certainly feel sorry for the ones that do!

Shane

PS l have been conned a few times, so this is only one example!

PPS it was a quality organization, so it was a pity, they felt they had to step over the line, to keep getting a recurring profit!

Sounds like you are describing, a introductory Seminar? You know, "Come to this free seminar, and learn how to create wealth, even if you are comitozed"?

Then buy my s***, or even better spend $5000 grand or more in a series of seminars, that apart from patting the persons head next to you, and exchanging our life storey's, and dancing around a lot, there is no more info, there than reading a $30 book!!!


But, if it is a tax right off, then??? :rolleyes:

Creating wealth isn't quick and easy, unless you win Lotto, and most p*** that away, so creating wealth through dumb luck, is no guarantee.


Shane

What the hell!? Claude just spun my content and you thank him?!

Just kidding.

Just like the Miller Park Zoo in Illinois.



14 examples of eco-fashion gone too far





Terra

Speak for yourself. I do my best to make sure I'm not wearing my own poop. I'm certainly not going to wear Rudolph's.

Ozzie; Yes. I have talked to every single used car salesman (they are all men), and I have recorded every single one of them lying.

This project took me two years and cost $1,354,957 to produce.

The lie they usually start with is "Hello"....a blatant lie.

When I ask them where the restroom is, they say "Sign this". Another obvious lie. And the pictures of their families at their desk? Those pictures come with every desk. Car salesmen have no families.

Ozzie; I hope I have cleared this up for you. Of course, your question "Are they liars?" is also a lie.

The end.

Yep, installed a dumb program that was supposedly going to allow me to get something else for free, but it was a con!

I installed it, making sure to avoid the inevitable browser additions, and making it my default page.

And it wouldn't load?

I then found out after uninstalling it, that because l installed something into my browser as well, every time l typed free, it would automatically go to their crappy offer! Grrrrrr!

Then they had the gaull to ask me that they were sorry l pulled the plug, and asked for feedback.


I don't think they would like my feedback, but something along the lines of Lying, con artist, w****, and a***** is getting pretty close to what l wanted to write.

And of course the usual mine field of download here links, although l managed to avoid most of that crap!


Yep, there are some serious liars online!

Shane

Unfortunately there is a fine line between sugar coating, and not.


I bought a product because it claimed you could make $1500 in a month, (l think it was) and being more gullible back then l thought great, and ordered.

The upsell was for a one off service, which l also got, and then found out l had to go to a IM Conference, and make a deal with a high end product l developed or bought the rights too. Arrrrggggg.

So l pulled the plug, but they still got there $5; but through all the audio tracks l got, there was a small amount of great info, there, so!


So, saying you can make $$$ with this in this time frame, is truthful, but not saying you have to have a great selling product already waiting and be a extravert sales person as well, is pushing it.

Most IM,ers live in caves, and the last thing they would want to do, is sell door to door, or something equally as unappealing.


So saying you can make $$$ by buying our s***, fair enough as long as it doesn't involve a bank heist? :rolleyes: Or coming out of our shells!

Shane

You can catch the reader's attention without exaggeration simply by being creative, original and unique in your presentation of the content.

Terra

Telling the truth works in your favor.

I got laugh out the paradox video.