Not about the money...

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  • Great song and video.

    Still, I think we need to invest more in teaching people how to start a business to develop their own prosperity. In the US particularly, we need to make it easier to start a new business, and build the education and infrastructure to encourage business builders. Many people just want to get a good job. OK, but what about starting a great company?

    We don't need any more "turnaround" TV shows where some expert comes in and saves the day. We need an overhaul of the whole system so people don't have to mortgage their house, starve for 7 years or go on Shark Tank to grow their business.

    From Forbes:

    "Many institutions in our society are still structured in such a way that W2 employees are considered the norm, and it is hard for even well-off people who are self employed to, for instance, get a mortgage without intense paperwork hassles. Policymakers and business leaders would be wise to pay attention to the rising numbers of independent workers. As the Census Bureau’s data shows, they play an increasingly important role in our economy."
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    Marketing is not a battle of products. It is a battle of perceptions.
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