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Dumb Starbucks

by joe golfer
10 replies
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This coffee shop opened in a hip section of LA recently.

'Dumb Starbucks' coffee shop opens in Los Feliz | 89.3 KPCC

Is it art? A prank? A Starbucks marketing idea of some kind?
  • Profile picture of the author tagiscom
    I think that most insurance agencies could use "dumb" or "boring"!

    At least that is how they come across on tv!


    Hello, l would like to take out insurance.


    Ok, Sir let me get your details.

    Please give me your name, age and weather you are a smoker.


    My name is Jack the Ripper, l am 123, and smoke incessantly!


    Groan, Boring!!!!! :rolleyes:


    Lets hope more dumb business spring up!


    Shane
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  • Profile picture of the author yukon
    Banned
    Bankruptcy lattes are half price.
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  • Profile picture of the author HeySal
    Dumb might be the franchise owner's last name. Wouldn't be the first person to use a name that is kinda inappropriate for the business.
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    Sal
    When the Roads and Paths end, learn to guide yourself through the wilderness
    Beyond the Path

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  • Profile picture of the author sbucciarel
    Banned
    I hope it fails. They call themselves a parody of Starbucks so they can attempt to get around the obvious trademark infringement of a company that deserves to have it's own trademark. What's the point really? Dumb Starbucks doesn't appeal to me when I can go to the real thing any time I want.
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  • Profile picture of the author joe golfer
    It has to be a publicity stunt from Comedy Central for a new show or something. If so, they did well. It's getting lots of play--news must be slow.
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author thunderbird
    One commenter said it is a marketing stunt for "Dumb and Dumber" by Universal, in partnership with Starbucks. Easier to believe than the idea that someone with the kind of money and organizational skills necessary to open a coffee shop (eg processing clearance from the fire department) and pay for signs, printed cups, and whatnot would be that, well, dumb.
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    • Profile picture of the author lived
      Banned
      Talking of Starbucks . . .


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  • Profile picture of the author socialentry
    I hope they succeed and the real starbucks fail.
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  • Profile picture of the author thunderbird
    The truth emerges. A C#n*d&%n, no less,is behind that stunt (just more ammunition for Fox to use against the igloo-inhabiting maple-syrup-sipping socialist anti-business glacier-nation to the north):
    Canadian comic Nathan Fielder behind 'Dumb Starbucks' coffee shop | CTV News
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by thunderbird View Post

      The truth emerges. A C#n*d&%n, no less,is behind that stunt (just more ammunition for Fox to use against the igloo-inhabiting maple-syrup-sipping socialist anti-business glacier-nation to the north):
      Canadian comic Nathan Fielder behind 'Dumb Starbucks' coffee shop | CTV News
      ha ha ... now who's dumb? Starbucks for this wanna be?

      The brains behind the "Dumb Starbucks" coffee shop generated a lot of buzz with their publicity stunt -- but they couldn't outwit health inspectors, who shut the store on its fourth day for operating without a valid permit.

      The Canadian television comedian who opened the shop, where people lined up for hours to get a free cup of mediocre coffee, had insisted he didn't need a permit because the space was legally an art gallery and the coffee was art, not a beverage.

      Los Angeles County health inspectors disagreed, and by Monday afternoon told the shop to stop serving coffee before posting a "notice of closure" by the front door.

      The store had survived the weekend -- as had the secret of who was behind it.

      That lasted until comic Nathan Fielder told a crowd Monday afternoon that he was pursuing the "American dream," before acknowledging that he planned to use the bit on his Comedy Central show "Nathan For You."

      Patrons didn't seem to mind, snapping pictures in front of a green awning and mermaid logo that seemed so familiar -- except that the word "Dumb" is prominently featured.

      They weren't coming for gourmet fare: Their descriptions of the coffee ranged from "horrible" to "bitter," and one parent said his daughter complained that the hot chocolate was like water.
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