What is the legality of this?

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I wanted to have a slogan like ---> Got Milk? but would like to remove the Milk and replace it with another word. Is this legal? lol thanks.
  • Profile picture of the author Riggs
    Clearly a criminal offense worthy of capital punishment.
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  • Profile picture of the author SteveJohnson
    It's perfectly legal, go for it.






    (I am not a lawyer, my legal advice is worth less than what you paid for it. Maybe you should ask a real lawyer instead of posting on a forum.)
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    The 2nd Amendment, 1789 - The Original Homeland Security.

    Gun control means never having to say, "I missed you."

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    • Profile picture of the author tagiscom
      Should be legal, just as long as the actual word isn't patented?

      I know that the word "Attitude" is patented, although probably very hard to enforce!

      And from what Sal has told me, apparently "Cure" is patented from the medical profession or body.


      But if you are adding one common word to another, then it should be ok?

      PS, l am not a laywer either, but have dabbled in this area!

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  • Profile picture of the author seasoned
    Originally Posted by Jolly2step View Post

    I wanted to have a slogan like ---> Got Milk? but would like to remove the Milk and replace it with another word. Is this legal? lol thanks.
    Not REALLY, but they have let it go SO much that it is OK now.

    Such things, unusual uses of words in ads/designs, CAN be legally prevented by the "look and feel" and trademark doctrines! Don't believe me? FLUKE recently got the US CUSTOMS OFFICE to STOP a shipment of meters into the US! WHY? Because they were the same COLOR!!!!!!!!! Borland was SUED by M/S! WHY? Quatro had a look and feel like excel! NIKE has SUED companies for copying the swoosh. APPLE has issued C&Ds due to use of i in some cases.

    Steve
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