Selling Fixed Lines Script Needed Please

What are "fixed lines" and why would I need one? Or is it something I probably already have? If so, why would I want yours? What benefit is there to me?

Fixed lines are lines are basically landlines where you can make and receive calls

Disclaimer: I'm not a guy that works the phone daily. I have been a telemarketer and have managed phone rooms, but it has been a long time.

I don't believe that there is one right way to do this. There isn't a magic script out there, and different things work for different personality types. The following is my opinion.

I like to take the quickest path to my end goal, which is usually to get the person on the phone to take some sort of action. If you can get a person to take the first step with you, they're more likely to take the second, and hopefully they'll walk with you wherever you want to go.

So, if the end goal is to get a bill in order to analyze it so that I can close them by showing them what we could save them, I'd just get down to it. My pitch would be something like:

Hello, my name is XXX with XXX (business name) and we're calling to offer you a free telecom audit to see if we could help you save money on your phone service. With our dedicated account managers and (insert whatever helps you offer cheaper services here) we have found that we can help about 70% of the businesses that we contact. (And now I would tell them how they can get me a bill for analysis and help them to do so)

You won't see many questions in a script that I write. Every question is an opportunity for a no. I was always taught to avoid questions and to make statements instead that they can agree with. I like to keep things short and sweet. Here's who I am, here's what I can do for you, and since you have nothing to lose and something to potentially gain surely you want to cooperate, so here's how you can get me a bill and I'll follow up with you if we can save you money.

That's just my style. Your example has too many questions for me. I don't have to ask them if they'd like to save money, of course they would. I don't have to ask them what they're paying, as I can find that out when they send me the bill for analysis. So let's just get down to it. Send me the bill, I'll look it over, and if I can help you I'll follow up. If I can't, have a great day!

Well, if they're under contract what can you do for them? Do you have some sort of provision where you can buy them out? If not, there's not much you can do. If they're happy I'd probably ask them if I could save you money and provide service just as good or better, would they be happier? In the end, if someone turns you down they just aren't your market. Move on to someone else. I guess I can see more ways to deal with the "I'm happy" objection, but I just never was one to spend much time overcoming things like that. I'd be off calling the next number and moving on to greener pastures.

I would turn this into the opening of your call with some modifications.

"<person's name>, this is <your name> with <your business name> and I work with business owners and office coordinators that are aggravated with their phone account quality, dropped connections and never having quick access to a dedicated account servicer to help them when there are problems with their phones.

I am unsure if you've ever had any bad experiences with your current service provider but maybe this is something that you'd like to talk with me about for a minute?"

Then see what they say. If they don't have these problems then ask if there is something else they dislike or have had problems with and see if you can move forward to help solve those problems.

I wouldn't move into money/price until much later, like after you get them to tell you how much they are currently paying. This will allow you to run THEIR numbers thru your pricing to see the actual savings, rather than just saying "we can save you money" -- that just doesn't resonate well with people. But if you use their numbers and show the savings or how much they are overpaying you will have a much better chance to continue.

Search and review anything Jason Kanigan here in this section. The above is derived mostly from his content that you can find for free here and on his youtube channel.

A long time ago, I did sell fixed line services. We had lists of small accounts, no other filters, and no scripts. In this scenario, it did just work best to dial a lot and start by asking, "Do you want to save money on your long distance phone bill?." It was usually not a significant savings and not worth it for people to think about, and the project was abandoned.

So, a lot depends upon the quality of your leads, the amount of money involved and the amount of savings.

Dan