Getting referrals also saves me a LOT of time because those people who were referred to me will usually use me. When potential customers find me thru other means, they often get estimates from other contractors as well. Going to give estimates and not getting the job is an incredible inefficiency.
I was thinking about a program to help push people into referring my company. I was thinking offering a $25 Visa Gift Card for any job they refer me to over $350. And then maybe tier it, $50 for a job over $1,000.
$25 is not a bad acquisition cost, especially for a referral which has a higher rate of closure.
I could have this program printed on a postcard type flyer and hand it to every customer when the job is done. Or maybe a refrigerator magnet.