I use a long, qualification/marketing funnel/process/thing. I sell lead generation and marketing consultation services, and hold off on revealing price until the end.
I was a car salesman for a while, and we would ask budget first, so we knew what level of car to put them into. We would always put them into a car that was just outside their budget, upsell other products, and work down from there - it was a good process.
Does anyone here ask the budget question somewhere along the line. Any advice if so/not?
Happy new year all.