I'm in the process of setting up a lead generation website for roofing contractor leads for a particular city in the US. What should i be charging per phone lead?
All leads will be exclusive to the contractor and will come through Google. The searches on Google will be for relevant terms such as"roofers (city)" and "roofing contractor (city)", so in my opinion they will be highly targeted.
I know ServiceMagic sell non-exclusive leads for around $50-$60 and distribute this to 4-5 companies to compete over. They also send the leads after they get them, my leads will be directly ringing up the company immediately. So what would you recommend i sell exclusive phone leads for? I think around $150 would be fair due to an average roof installation cost of $10,000 (based on internet research) and perhaps converting 1 in 5, resulting in a $750 cost to the business.
The lead will call up the roofing company via our site and be connected straight to them via a number i can track.
I would like to test this out by contacting the roofers myself but i wouldn't want to undercharge right away, so i'd appreciate any advice you guys have.