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Feedback on potential tagline / USP

by Steve Foulds
9 replies
Warriors! Id appreciate your critique on some potential taglines / USPs Unique Selling Proposition for the expansion of my business coaching

Ive registered the business name as my niches doctor, ie. "The dog walking business doctor"

I was originally excited with "when income in your dog walking business becomes an emergency call the doctor for a free consultation" - implying the client is desperate, which is good - but I also realised im marketing to people with no money

My second thought was "When income in your dog walking business is ailing, call the doctor for a free consultation"

I can replace "ailing" with "ill", "isnt healthy" or other synonyms

Please let me know your thoughts!
#feedback #potential #selling proposition #tagline #unique selling #usp #uvp
  • Profile picture of the author Freebiequeen1999
    Hmmm.....why not be positive? plus who wants to think about sick or ailing when it comes to pets?

    since you deal with newbies..."Get Your Dog Walking Biz off to a Healthy Start"

    or.."Healthy Profits with the Dog Walking Doctor"

    "Prescription for Profits from the Dog Walking Doctor"

    while peeps love the pets...they are going into biz and need to think about the bottom line (I have been helping a gal with a dog sitting/boarding etc service)
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  • Profile picture of the author Steve Foulds
    Great points and suggestions, thanks!

    For the record my niche isnt dog walking, it was just an example while some boxes are still getting ticked - my bad haha!
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    • Profile picture of the author ewenmack
      What is a common theme your coaching clients
      say about their situation?

      A coach to property investors discovered his clients
      would say things like "seems like I'm skidding my wheels".

      After coaching they would say "I feel like I'm getting traction".

      He changed the name of his business by adding the word
      Traction to match the singular problem and singular outcome
      his community had and wanted.

      That's what happens when you tune into what your coaching
      client's say.

      Best,
      Doctor E. Vile
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  • Profile picture of the author Steve Foulds
    Based on your help, we're testing:

    "Prescription for breaking 6 figures this year only from the Dog Walking Business Doctor. Get your FREE consultation NOW! "

    Thanks!
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    • Profile picture of the author ewenmack
      Originally Posted by Steve Foulds View Post

      Based on your help, we're testing:

      "Prescription for breaking 6 figures this year only from the Dog Walking Business Doctor. Get your FREE consultation NOW! "

      Thanks!
      Have any of those words been used by your
      coaching clients?

      If not, then not revalant to them, therefore tune out.

      Best,
      Doctor E. Vile
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      • Profile picture of the author Oziboomer
        Originally Posted by ewenmack View Post

        Have any of those words been used by your
        coaching clients?

        If not, then not revalant to them, therefore tune out.

        Best,
        Doctor E. Vile
        This is so relevant and such a concise piece of advice that I hope readers don't skim.

        Dan Kennedy would talk about how thinking about a prospects conversation as though you were hiding under their kitchen table at dinner time and then repeating those words back to them to get a head nod or knotting them up so much inside that they just had to respond.

        Have any of those words.....

        That is empowering.

        A coach to property investors discovered his clients
        would say things like "seems like I'm skidding my wheels".

        After coaching they would say "I feel like I'm getting traction".
        One of my mentors and coaches would often use...

        "When the rubber hits the road"

        Getting the right mental picture coupled with the action is an art form.

        Thanks Ewen.
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        • Profile picture of the author ewenmack
          Originally Posted by Oziboomer View Post

          This is so relevant and such a concise piece of advice that I hope readers don't skim.

          Dan Kennedy would talk about how thinking about a prospects conversation as though you were hiding under their kitchen table at dinner time and then repeating those words back to them to get a head nod or knotting them up so much inside that they just had to respond.

          Have any of those words.....

          That is empowering.
          .
          The answers to our biggest marketing problems
          rest in our audience.

          That's why I developed The Tipping Point so
          anybody can envision their prospect at a moment in time
          where he makes up his mind to make a change.

          People like Kennedy who have read The Robert Collier Letter Book
          recite "enter the conversation of your prospective buyer".

          Well it's so foreign to people to do so.

          I did it in my lawnmowing businesses.
          Nobody else did and still don't.

          But Facebook or Linkedin or direct mail or
          email or telephone or podcasting will sort
          out all the problems.

          It's a fools hope.

          The carrier pigeon is dead on arrival along
          with the message.

          And the thing is, bigger players with money are
          already surrounded by YES people and when the
          opportunity to present to them, they also turn into
          meek YES men.

          PWM notice when you burst their comfort bubble.

          It has to be done sometimes because they
          don't know the cause of their problems and
          even have trouble describing it.

          You can say things like...

          "You know when x happens and this x happens
          as a result you wonder how this ever happened..?"

          That thought pattern can lead you to experience
          then feed it back to your prospects.

          Best,
          Doctor E. Vile
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        • Profile picture of the author Steve Foulds
          Originally Posted by Oziboomer View Post

          This is so relevant and such a concise piece of advice that I hope readers don't skim.

          Dan Kennedy would talk about how thinking about a prospects conversation as though you were hiding under their kitchen table at dinner time and then repeating those words back to them to get a head nod or knotting them up so much inside that they just had to respond.

          Have any of those words.....

          That is empowering.



          One of my mentors and coaches would often use...

          "When the rubber hits the road"

          Getting the right mental picture coupled with the action is an art form.

          Thanks Ewen.
          Since reviewing this, Ive gone back and created a 1 question survey to find out the problems my niche is having. Im starting to get some common terms in the responses, thanks again!
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  • Profile picture of the author Steve Foulds
    Thanks, wise words!!
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