21 {{ upvoteCount | shortNum }}
21 {{ upvoteCount | shortNum }}

Referral Partner Letter Template: Gets 9 out of 9 to a meeting

by ewenmack
12 replies
A key point of why this letter works is that he
tells how many referrals he gave out, therefore
he proves his value.

Best,
Doctor E. Vile


#letter #meeting #partner #referral #template
  • Profile picture of the author AmericanMuscleTA
    Niiice!!!


    I love how he says to bring the $5 to buy the coffee and the no obligation chat is on him. ha!
    Signature

    David Hunter | Duke of Marketing
    www.DukeOfMarketing.com
    www.BibleAndFriendsYouTube.com

    {{ DiscussionBoard.errors[10030258].message }}
  • Profile picture of the author Jonwebb
    Now this right here may be more valuable then, every wso I've ever bought. Thank you for the share.
    Signature
    "How to value a business or Website for purchase"
    {{ DiscussionBoard.errors[10043306].message }}
  • Profile picture of the author TrumpHills
    This is absolutely a jinx breaker in the Real Estate Industry. Let me also ask for your advice on how I can get fine tune my letter to those who will help refer leads to my Real Estate biz. We sell lands for people to build on. And what would be the best target audience for my market? Architects, Agencies? I await your response please. Thank you
    {{ DiscussionBoard.errors[10043366].message }}
    • Profile picture of the author ewenmack
      Originally Posted by TrumpHills View Post

      This is absolutely a jinx breaker in the Real Estate Industry. Let me also ask for your advice on how I can get fine tune my letter to those who will help refer leads to my Real Estate biz. We sell lands for people to build on. And what would be the best target audience for my market? Architects, Agencies? I await your response please. Thank you
      What can you give in return to them that they will value?

      Best,
      Doctor E. Vile
      {{ DiscussionBoard.errors[10043377].message }}
  • Profile picture of the author icoachu
    That is a great sales letter precisely because it addresses the classic question most marketers seem to ignore.

    What classic question am I talking about?

    This is one question that every potential buyer asks internally.

    They might not be saying it out loud, but they are thinking it.

    They might not be expressing it with their actions, but it informs their decision.

    So, what is this question?

    The question is simple.

    In fact, you yourself ask it all the time.

    The question is: what is in it for me?

    The great thing about that sales letter, especially the testimonial, is that it is all about what the offer can deliver to prospects.

    The prospects get a clear idea as to the benefits they will get.

    There is no wasted space on features and jargon and hype.

    This is a refreshing sales letter.

    It definitely is informative and very educational.
    Signature
    {{ DiscussionBoard.errors[10047333].message }}
  • Profile picture of the author LasseKohau
    World class marketing examples

    Thanks, Lasse
    {{ DiscussionBoard.errors[10047846].message }}
  • Profile picture of the author Jonwebb
    My question for all of you...

    Do any of you actively pursue referral partners or do you let it happen?

    what have been your experience with referral programs?
    Signature
    "How to value a business or Website for purchase"
    {{ DiscussionBoard.errors[10063750].message }}
  • Profile picture of the author animal44
    We built our whole business around referrals and JVs. SUre we did cold calling and flyers and stuff, but nothing comes close to a referral. Not only do you get people coming to you, but you get people who are predisposed to buying. The sale is yours to lose. I would put a referral system in place right from the beginning...
    Signature

    People say nothing is impossible, but I do nothing every day.
    What I do for a living

    {{ DiscussionBoard.errors[10063946].message }}
    • Profile picture of the author Jonwebb
      Originally Posted by animal44 View Post

      We built our whole business around referrals and JVs. SUre we did cold calling and flyers and stuff, but nothing comes close to a referral. Not only do you get people coming to you, but you get people who are predisposed to buying. The sale is yours to lose. I would put a referral system in place right from the beginning...
      Car to share your referral strategy with the whole class? I am very interested in in your process.
      Signature
      "How to value a business or Website for purchase"
      {{ DiscussionBoard.errors[10064604].message }}
      • Profile picture of the author animal44
        Originally Posted by Jonwebb View Post

        Car to share your referral strategy with the whole class? I am very interested in in your process.
        Sure.

        There are basically two types of referrals, One to One and One to Many. A prerequisite for both is to do a terrific job! :-)

        One to One:
        1. When you've got the client happy with your work, ask for a 10-15 min interview to talk about the results. Record it. Ensure you ask if they're OK with you using the answers in your marketing. (Note this really has to be done verbally so you can dig deeper if necessary). Ask questions that bring out results, e.g. if you're talking about SEO, don't talk about rankings, talk about money, how much has it been worth to the client.
        2. Transcribe the recording.
        3. Use the transcription to write an endorsement letter on behalf of the client (and for testimonials on your website).
        4. Ask client to send letter/email to 4 people they know who fit this criteria (Your ideal customer profile).

        One to Many:
        The same as One to One, however, in this case you've identified a client who has similar clients to you, i.e. small business owners.
        Repeat as in One to One, however, instead of sending letter to 4 people, the client emails an offer to his list. This offer can be something like a free consultation, a workshop (free or paid), or something of value to their clients. You'll want this to be special, just for their clients. Think of adding extra value rather than discounting.

        If you haven't got any clients, maybe you're just starting out:
        1. Locate appropriate non-competing businesses who have clients you want.
        2. Send them a letter like OP.
        3. Lay out an offer as per One to Many.
        4. Tell them why they should hire you (Think Core Unique Positioning statement, or USP/UVP).

        When starting out, try and get clients who have clients similar to the ones you want, so you can do One to One and One to Many.

        If you want more detail, I'll do a WSO :-)
        Signature

        People say nothing is impossible, but I do nothing every day.
        What I do for a living

        {{ DiscussionBoard.errors[10065584].message }}
        • Profile picture of the author Jonwebb
          Thank you very much,

          I have read about similar systems in the past. it is nice to hear about them working IRL

          do you only interview happy customers or do you interview people who are interested in partnering up?


          Originally Posted by animal44 View Post

          Sure.

          There are basically two types of referrals, One to One and One to Many. A prerequisite for both is to do a terrific job! :-)

          One to One:
          1. When you've got the client happy with your work, ask for a 10-15 min interview to talk about the results. Record it. Ensure you ask if they're OK with you using the answers in your marketing. (Note this really has to be done verbally so you can dig deeper if necessary). Ask questions that bring out results, e.g. if you're talking about SEO, don't talk about rankings, talk about money, how much has it been worth to the client.
          2. Transcribe the recording.
          3. Use the transcription to write an endorsement letter on behalf of the client (and for testimonials on your website).
          4. Ask client to send letter/email to 4 people they know who fit this criteria (Your ideal customer profile).

          One to Many:
          The same as One to One, however, in this case you've identified a client who has similar clients to you, i.e. small business owners.
          Repeat as in One to One, however, instead of sending letter to 4 people, the client emails an offer to his list. This offer can be something like a free consultation, a workshop (free or paid), or something of value to their clients. You'll want this to be special, just for their clients. Think of adding extra value rather than discounting.

          If you haven't got any clients, maybe you're just starting out:
          1. Locate appropriate non-competing businesses who have clients you want.
          2. Send them a letter like OP.
          3. Lay out an offer as per One to Many.
          4. Tell them why they should hire you (Think Core Unique Positioning statement, or USP/UVP).

          When starting out, try and get clients who have clients similar to the ones you want, so you can do One to One and One to Many.

          If you want more detail, I'll do a WSO :-)
          Signature
          "How to value a business or Website for purchase"
          {{ DiscussionBoard.errors[10066209].message }}
  • Profile picture of the author Ron Lafuddy
    Thank you for sharing the letter, Ewen.

    There's nothing better than a referral
    in my book.

    Here's a simple, proven, referral system.

    When you hand out a business card to someone, hand out 2 or 3.

    This makes it easy for the other person to recommend you to another, who may also benefit.
    The easier you make it for them, the more inclined they are to do it.

    Birds of a feather, does apply. You can reach hundreds and eventually thousands of new prospects
    with this one, simple idea.
    {{ DiscussionBoard.errors[10066479].message }}

Trending Topics