Anyway, I've found a few posts here about doing real estate referrals that have been very helpful ( here was a great one ) and after some research, came up with a few ideas, which I've listed below. Curious of your thoughts. Does this sound like something that can work?
I'm thinking a few different options:
1) For those looking to sell their home: Setup online ads which point to a squeeze page (google/maybe facebook). Provide a pdf (haven't really decided on the pdf content yet. "10 best kept secrets to sell your home", or something). Follow up with each lead via email or preferably phone to qualify them & finally, once they're ready for an appointment, refer those qualified leads to agents.
2) For home buyers: My wife has a subscription to MLS listings. I'll create a simple website, displaying these listings. If a user looks to inquire about more details, I'll contact them & get them setup with a pre-approval from a bank. Once qualified & ready for an appointment, I'll refer them to an agent.
I know I'm oversimplifying it but what are your thoughts? Am I going about this right or missing anything? Also, if you know of any additional info or pdf's available to help me get started on this (free or paid. Either's fine) that would be really helpful.
Thanks so much for any input!