First Try At This Cold Calling Stuff, Thoughts?

Since you asked, here's my opinion. Emphasis on opinion. Too wordy and not once did you ask for the decision maker. You just started in selling the person who answered the phone. Chances are 99.9% this person has NO decision making powers at all. And when people say to me hope I didn't catch you at a bad time, unless it is my parole officer, I always say, yes you did.

Again emphasis on opinion from a guy who cold calls for a living.

The best thing you're doing is taking action!!!


Whether your script works or not, I dunno, but you'll get business just because you called.

Definitely drop the "hope I didn't catch you at a bad time"...That might be appropriate when you get hold fo the decision maker, but not for the receptionist. That's her job to answer the phone.

If you have the business owner/decision maker's name, just ask for them by name without all the intro.

It would be much better, in my opinion, to start off with something like:

Hi, this is (your name), I'm calling about your listing in the local directory and need to verify some information. Who takes care of that for your office/business?

But, I'm far from professional script writer. Hopefully a few of the seasoned pro's drop in to give you some advice.

Good for you for taking action

You can learn owners name and just ask for them...

if gatekeeper balks...."I need to make sure we have his listing right..it will only take a minute, thanks"

(assume she will do what you want. If she was a good worker bee and said "xx office, Melissa speaking" address her by name...

"it will only take a minute Melissa..thanks" (smile)

Then when you get "boss"...."Hi this is x with the yabbadabba directory, we just wanted to make sure we had your info right, (read it off, with a slight error, if they correct the error they are showing interest)

and then go from there....for upsell ..."Oh by the way....a lot of the (restaurants, plumbes, whatever) wanted a bit more so we are doing xzy"

close on the phone...but get involved....be a "team" with them...use the word "we"....assume the sale right from the start - never say "buy" "sell" "pay", etc...use words like "do" "take care of"

Which card did you want to use to take care of this?

Here's the goals I'm setting for myself.. Do my numbers seem to be right?

125 calls = 1 sale

Need 1300 calls done a month.

1300 calls / 4 weeks = 325 calls a week

325 calls / 3 days = 108 calls per day

Should be able to get 10 customers a month at minimum with those #'s.

Do this instead

Decide how many contacts with DM you want to achieve first and then you can decide how many sales you want.

I did exactly what you did above and failed those numbers. You need to develop those numbers above while on the job cold calling. Then from there you have a real baseline.

What if you found out you actually needed 150 calls before as sale? or 20 contacts before a sale? That would mean the above is not working. Know your numbers..

This might help....in any successful phone room they have the objections down pat

when you get "no's" and "objections" don't beat yourself up...learn from them....jot them down in a notebook then look for the patterns - you will no doubt see that the same objections keep coming up

so = figure out - and experiement - with ways to "overcome" those objections

Traditional features & benefits, overcoming objections with rebuttals is ONE way of selling. There are others.

Totally agree Jason.

Cold calling is a real skill and needs to be practiced daily, mindset, scripts etc. Doesn't happen in a day. I've probably been honing this skill for the last 2 months properly but studying maybe for a year before that.

You definately need training though, learn all you can from all sources, develop your own style and go get it. Couple weeks ago I made my first cold call call and I'm just about to put another proposal forward today with another lead. Did so yesterday as well.

Fact is, my pipeline has never been so full with cold call leads. I haven't tracker properly but I know by getting on the phones for 2-3 hours, I'd generate at least 2-3 leads, good list I guess.

I'm not there yet but the below could possibly happen:

2-3hrs per day cold calling - 5 days a week and that's 10 leads, for a whole month, that's 40 leads. On the conservative side of 12.5% converting to sales. Thats still 5 new clients.

I'm struggling to put in those hours to cold calling because it might take me 30mins to write a proposal and if I have 2-3 of them to do then, I'm messed. These are just excuses now...

Personally I am new to cold calling so I can't judge your script but if I had to write my own, I would definitely strip down the overall script to make it a lot shorter.

I've tweaked my script a little bit with a ll the good feed back I got. Thoughts?

I was suppose to go live on the 1st but with working a full time job it's got me behind a little bit, I'm working referals right now but I know I'm about at the end of the line and cold calling is a must..



You call the business:
They say: "Thanks for calling [Business Name] this is [Persons Name] how can I help you?"

We say: "Hey, [Person's Name] this is [Your Name], I'm calling about your listing in the local directory and need to verify some information. Who takes care of that for your office/business?"


If gatekeeper says they can: "Great, I just need to make sure we have your listing right, would you just verify we have your information correct? .. it will only take a minute [Person's Name], thanks" (smile)

If gatekeeper says [Bosses Name] : Thank you so much could I speak to [Bosses Name] real quick?

If gatekeeper won't give us owner: "I just need to make sure we have your listing right, would you just verify we have your information correct? .. it will only take a minute [Person's Name], thanks" (smile)

When you get the boss or have to ask the gatekeeper the questions: "...."Hi this is [Your Name] with the north georgia directory, we just wanted to make sure we had your info right, (read it off, with a slight error, if they correct the error they are showing interest)

Is the business name spelled..?
And is the business address..?
What's the business phone number again?
Do you have a description you'd like to add? (we can do one FREE of charge)
Do you have a photo or logo you want to add? (they don't have anything? We do logos for $35)
Your email?(this won't go on the website)
What's your website address? (they don't have one, ask.. "Why not?" Let them talk.. make offer)








I'm spacing like this because this part of the script won't come into play unless their interested...


If they say yes:

What colors would you like or you want us to pick them?
Logos or pictures you want on the site?
Do you have any social media accounts you want to add?
Ok what services do you offer or products, hours, want us to add a really good description, we do a minimum of 400 words completely free.
Anything else you can think of that you'd like on there?
Well thank you so much for your time [Person's Name], we'll send you an invoice for your payment here in the next few minutes & once the website is up we'll send you a link so that you can see it!
Let them talk if need be.] If you have any questions don't hesitate to contact us at our [wesbite name] it has all our contact info. Have a wonderful day [Persons Name]

It seems a little long but once I looked it over the first part of the script is short and to the point I think. If I get to ask my questions is where it looks long but by that time I've already got their interest enough and leads into a "soft sell" so to speak, I think anyways.. What do you all think?