12 replies
Hi I am new here, been reading for a while and thought it was time to join and post.


I have a small reasonably successful CCTV installation company in the UK. I do all the normal marketing stuff but would like to get more customers and am wondering if there are unusal methods out there in the CCTV sphere that I am not doing ?


Many thanks in advance
#cctv #installation
  • Profile picture of the author HostMyBytes
    Do you have a website? Are you connecting with customers on Facebook? What about Twitter? Do you have the email addresses of your customers? Do you have an email marketing plan?

    Also, are there other accessory services that can be upsold when customers purchase a CCTV?

    These are just a few questions to get you going
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  • Profile picture of the author Barry Unruh
    SecurCam, are you selling CCTV systems as part of a security system? Are your primary customers businesses?

    Assuming your CCTV systems are for business security systems, I'd highly suggest you search for recent posts by Animal44 and his JV methods. I'm sure it would be quite different than what you have been doing.

    Here is a thread started by the Animal44 to get you started:

    http://www.warriorforum.com/offline-...d-calling.html

    You might give us a short list of your current marketing methods, so we can help fill in the holes, instead of guessing at what you have already tried.
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  • Profile picture of the author RTSteam
    What normal marketing stuff do you use? We won't know what methods you haven't tried yet if we don't know what methods you are currently doing. We won't ask the precise methods you use, just give us an idea so that we could provide suggestions.
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    • Profile picture of the author securcam
      Hi, thanks thus far..........sorry I should have listed what I do marketing wise.


      I have a website, I use facebook especially the free for sale sites etc, I use leaflets, business cards, referral payments, some local press and small community monthly publications.


      www.securcam.co.uk Please feel free to critiqe my website. I have thought about an online shoping kart but not sure about it.


      My customers are roughly 70% - 30% in favour of commercial over residential.


      I would like more of both. I currently turn over around £90k per annum, but would like to increase this by 40%. I work full time installing, my wife works for me part time and I bring in a sub contractor on big jobs.


      In the last 6 months I have taken on a small commercial premises to base my business and have that as a showroom also. I am starting to get some leads and conversions off the showroom but I think this is more a case of time and waiting.


      Would love to try some more unusal innovative marketing ploys.


      Once again many thanks.
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      • Profile picture of the author Freebiequeen1999
        Originally Posted by securcam View Post

        Hi, thanks thus far..........sorry I should have listed what I do marketing wise.


        I have a website, I use facebook especially the free for sale sites etc, I use leaflets, business cards, referral payments, some local press and small community monthly publications.


        www.securcam.co.uk Please feel free to critiqe my website. I have thought about an online shoping kart but not sure about it.


        My customers are roughly 70% - 30% in favour of commercial over residential.


        I would like more of both. I currently turn over around £90k per annum, but would like to increase this by 40%. I work full time installing, my wife works for me part time and I bring in a sub contractor on big jobs.


        In the last 6 months I have taken on a small commercial premises to base my business and have that as a showroom also. I am starting to get some leads and conversions off the showroom but I think this is more a case of time and waiting.


        Would love to try some more unusal innovative marketing ploys.


        Once again many thanks.
        Website looks pretty good..

        my thoughts would be - make that logo a little smaller

        have a CALL TO ACTION - a sign up form

        sign up for best price, online special , free consult - whatever whatever
        you really need a call to action - then you can call them, email them
        put them in a list etc etc

        IMHO - you might want a nice picture of you - maybe you and the wife


        Your social icon are share buttons....which to me makes no sense for a "non fun" business

        People share restaurants, club, boutiques ...they tend to not share something like security systems, plumbers, etc ...

        I had to look down to see your facebook fanpage button button

        make your facebook icon stand out...plus.update your facebook more ....you have not posted since may


        Review is a nice touch "“Steve installed CCTV for me and now installs CCTV for my customers when the need arises. Great quality CCTV at great prices, backed up by great customer service” - but...should have a person name and really where from - yelp? google plus? facebook? where? a review just sitting there does not mean a lot

        mainly lose all the "share" buttons...I doubt some young hipster is going to share a pic of your truck on tumblr LOL

        I don't know how Linkedin works in England but it is good here - many business people will look you up. Linkedin could be a good fit for you.

        Hope this helps
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  • Profile picture of the author savidge4
    Your website leads me to ask 1 question: What is the answer to this? "Securcam is perfectly located to service the needs of customers when CCTV installation is required"

    WHY would it be required? as in who you would normally install systems for?

    Think People, Products, and Problems. Who are the People you want to target, what are their Problems and what Product solutions do you offer?

    If you are missing this on your website I would suspect you are missing this in your other advertising. You are more than likely only reaching those actively seeking your services and missing the opportunity to reach those that might be only thinking about it.

    You sell security.. as in peace of mind. The primary problem is fear of loss, and your product not only eliminates loss, but catches the buggers that were doing it. Kind like eyes in the back of every mothers head watching their kids! LOL

    As I recall the UK and "Big Brother" use a lot of this stuff correct? So why not put big brother to work for you? You specialize in installing "Little Brother" the home and business eyes in the sky.


    PS when you say that a business is "perfectly located" and I have to goto the contact us page to figure out where YOU are located... might want to look into that.

    Originally Posted by securcam View Post

    Hi I am new here, been reading for a while and thought it was time to join and post.

    I have a small reasonably successful CCTV installation company in the UK. I do all the normal marketing stuff but would like to get more customers and am wondering if there are unusal methods out there in the CCTV sphere that I am not doing ?

    Many thanks in advance
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    Success is an ACT not an idea
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  • Profile picture of the author Barry Unruh
    Here are just a few lead generation areas I would want to pursue...

    1. Building Permits (If these are public record in the UK, especially for businesses)
    2. JV/Referral deals with contractors and electricians.
    3. Crime Reports (Watch for areas reporting break-ins and thefts, contact businesses in those areas.)
    4. Insurance Salespeople (They know who are making claims and where problem areas are.)
    5. Office/Mall Leasing Groups (Make sure they have your cards for their new tenants.)
    6. Private Investigators
    7. IT Companies/Computer Dealers (JV/Referral Deal)
    8. Real Estate Agents
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  • Profile picture of the author securcam
    Many thanks, plenty to think about.
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    • Profile picture of the author SashaLee
      Originally Posted by securcam View Post

      Many thanks, plenty to think about.
      Hi there,

      Have you thought about adding maintenance contracts to your services? for updates of software for dvrs? or complete replacement of dvrs when a new model comes out? Upgrade the cameras?

      A niche you should consider joint venturing with is a forensic video analyst (be careful, there are charlatans out there). The people who have cameras only panic when something happens and then they're willing to pay ANY amount for answers such as "Can you enhance that license plate?"

      Another niche you should consider partnering with is a private investigator who is reputable. They can track down leads after a theft, do interviews and trace assets.

      You can add these revenue sources to your bottom line without ever leaving your couch.

      Both of these niches will refer business back to you.

      Do it.

      All the best,

      Sasha.
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  • Profile picture of the author RTSteam
    Ha! I have nothing more to add. Or maybe... if you have extra finances you can add animated videos for your website. Animated videos (if used properly) can help boost your business' marketing efforts.
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  • Profile picture of the author securcam
    Let me give an update on how things are progressing.


    I had a banner constructed to hang on my chain mail perimeter fence facing oncoming traffic. Just a simple message on it stating what I do and what the cost starts at. In the 3 weeks it has been up I have had 5 enquiries off it with 2 being converted into physical jobs which I have completed.


    I have drafted a JV & referral letter which I have personalised and am handing out to contacts, friends and customers.........some good positive feedback and around a dozen "sales" people sniffing out installation opportunitys for me.


    Got my first job off the website this very week........so happy with that but it still needs tons of work on it.


    Tried a few sales techniques which I found on here and I keep it very simple but find it helps to keep the script pretty much the same for most customers..........loved the Ben Steadman stuff !!


    Onwards and upwards..........the most important thing is to keep trying new ideas and moving with the market in terms of trends.........its easy to stick at what works now only to find in 2 years you have become stagnant.
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  • Profile picture of the author DexterGallagher
    Sent you a message - it works!
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