We genuinely have the best quality kitchens available anywhere in the region. I do direct selling in homes, positioning myself as a designer. I design a new kitchen on a software interface and show it to prospective customers. The leads come from canvassing and aren't heavily qualified, sometimes not at all.
On average, our team of salesmen converts around 1 in 3 leads. I am underperforming at present as I am quite new to the whole thing.
My problem is, when it comes to giving the price, people tend to expect it to be a lot lower than what it is, and I lose the sale.
My manager says it is a desire building issue.
Any help appreciated, as I am starting to become negative about the situation and that is putting more and more pressure on the sale.