How to sell websites to those not looking to buy
It's still running today and went on to be the most ripped off ad for web design on the Internet.
There's another market for web design, to those who know and are interested in getting a better one,
but haven't pulled the trigger to get one.
So, instead of doing what everyone else does, which is talk about themselves,
let's talk about pre-existing pain, bias and experience.
This doesn't have to be about websites.
It can be about taxes, payroll, whining staff, media reps,
cold callers, B.S.
Let's throw rocks at their enemies for them.
Now you are on the side of the lone man standing up
against this tidal wave of forces out to bring him down.
Do you think you'll have a welcome entrance
to his mind now compared to everybody else seeking his attention?
O.K., let's roll this out and see how it ties in with
selling websites/upgrades to those who have one.
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Fix them and it's like having your best sales person selling for you 24
hours a day, 7 days a week, 365 days of the year.
No payroll, no tax, no whining.
No B.S. reasons why they can't come into work.
Are you the victim of a media rep selling you a website and crowds will
suddenly come knocking on your door with money?
Or fallen for the cute woman who
created a work of art but has no clue how to turn it into money?
If you are ready for some truth serum, I've got it.
Show me your website and I'll show
you very specific ways to make it a slave to you...not the other way around.
Call xx, xxx, xx, if the line is busy,
please keep calling.
[Name], standing up for the hard working business people of America.
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Do a screen capture of a bad website and pop that in as a image.
Not too bad, because it's obvious.
Want the reader to work looking for what's wrong
and also to think to himself...
"Well my website looks a bit like that,
so I wonder what's wrong with it."
The part where it says to keep calling, lifts phone responses.
The last line is you are standing up for him.
A variation of this postcard could be the call to action is
going to a live event where you will cover those 8 areas
which are killing the response.
There you go, how to sell web design to those who aren't
looking to buy, by using pre-existing hatred, enemies and
bias.
Best,
Doctor E. Vile
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