2:Explain what you do in 2 sentences.
3: Find out if there is interest/
4: Explain your offer.
5: Close the pitch..
"Hi Bob, I'm John, with ABC web design. We are calling around today offering special deals to local business owners like yourself on our basic small business web design packages... Just wondered if you'd thought about doing any internet marketing projects for your business this year, that we could maybe help you out with..."
(Let them talk)
Note:You are going to go through this pitch 20 times and hear "No,No.No.No.No.No....",most likely. That's par for the course. No worries.
Every 20 calls or so someone is going to express some level of interest, which could result in a full pitch, a close, a call back, or a down the road sale....
When someone expresses interest, and you get to explain your offer, right then and there, that is called a "full pitch".... Out of 100-150 dials you should get about 3-5 full pitches. The rest of the numbers are just fodder and a 30 second elevator pitch. No big deal. Most of them you dont even TALK to... Plus, you were watching the Cooking channel on TV the whole time you were saying it.
It takes about 1 hour to dial a hundred numbers.
You should be able to close 1-2 sales out of 5 "pitches", with interested prospects,either on the spot or down the road.
So basically,it's just calling people saying "Im offering this service, are you interested.." ? Then, if they are,you tell them about your offer. That simple.
No need to over complicate.Nothing to fear.You only have to talk to them (beyond 30 seconds) when they want to talk to YOU.
Chances are I wont return to this thread, because I have little tolerance for "churn and burn" accusers and scoffers, with their contrived catch phrases, and ignorance disguised as expertise...
Suffice it to say that this will make sales for you above.
You dont even have to know how to sell your service (although sales experience does help, and simple "Action" is the ONLY way to get it) ,just explain your offer, thats all.
Customer: "What are you offering...?"
You: "This is what Im offering..."
I know... Mind boggling how that works right?
If you are talking to an interested prospect,they will buy it.
Multiple daily sales are made by doing this like a machine for relatively long periods of days...even though it may only be for a couple of hours per day.Its just a groove you have to get into. Very simple.
Your time is spent even more effectively by hiring someone else to do the 30 second elevator pitch,and only talking to the interested prospects yourself.
Just felt like contributing today. This works. Hope it helps someone.