there are many small elements in offline and online marketing, which could give the clients big results immediately, if they would optimize them.
For example headlines of ads, the color of the BUY button, different picture, different benefits on the landing page, etc. etc. The optimization within few minutes or hours could increase the sales 10% - 200% or more.
I can see these mistakes every day, everywhere. Sometimes they do it wrong, sometimes they just dont test more alternatives.
But I cannot find the way how to help them. If I try to sell them my help, they will kick me out, and if I try to give it to them for free, they will ignore it, because they think it´s nothing worth if its free.
The problem is, they dont like if somebody from outside wants to tell them what they could do better, because they think it makes them look like idiots who dont know how to run their businesses.
Another problem is they dont trust somebody whom they dont know.
So, whats the best approach, how to offer them help, so that they dont feel like somebody wants to show them that he knows better how to run their business?
I would like to help them once for free, so they can prove the results, and second time I would ask for 10% of the increased profit. But they would probably ignore the free help.
Another idea is to find some local partner with great reputation, to show him how it works and then do everything together with him. Actually he wouldnt need to do anything and I would share the profit with him.
Do you think it could work, or do you have some better idea?