Do Local Business Owners Know What a Webmaster Does?

6 replies
Hi All,

In your experience do local / retail / small business owners & managers generally know & understand what a webmaster does? If they don't, is there a better term to describe that role when marketing to them?

Thanks,
Jeff
#business #local #owners #webmaster
  • Profile picture of the author animal44
    Don't use job titles, explain what problem you solve...
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    • Profile picture of the author Claude Whitacre
      Originally Posted by animal44 View Post

      Don't use job titles, explain what problem you solve...
      Agreed. If you call yourself a Webmaster, now they have something to look up online. They may call a friend, asking "How much should a webmaster cost?"

      "Yeah, I have a webmaster. He's a 19 year old kid. I pay him $9 an hour."

      Once you call yourself by a title, you are now part of a group (in the prospect's mind), and they may turn you into a commodity.

      My advice is just to either call yourself the owner of your business (so they can look up your business) or call yourself a consultant. It gives you more freedom.

      For years, I was just the owner of The Whitacre Group. I could sell anything, provide any service under that umbrella.
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  • Profile picture of the author gjabiz
    Many don't even have a website, let alone use it. Those that do, either fiddle fart or have someone, who runs it for them. MOST are not effective, but, they are becoming more so, as you guys educate them.

    Customer acquisition and customer retention.

    I like the other post, don't label yourself.

    Say, Do you want to get more customers and get the ones you have to spend more money? Then prove your skills to them.

    gjabiz

    PS. I did very well using Marketing Appraiser, maybe IM appraiser would work today?




    Originally Posted by Jeff Hope View Post

    Hi All,

    In your experience do local / retail / small business owners & managers generally know & understand what a webmaster does? If they don't, is there a better term to describe that role when marketing to them?

    Thanks,
    Jeff
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  • Profile picture of the author Peter Lessard
    This is also complicated by the fact that webmasters don't know what webmasters do lol so why would the clients.

    What I mean by this is that since pretty much anybody tomorrow can decide to call themselves webmasters and start reselling trash hosting and collecting a monthly fees for doing nothing and on other end of the spectrum we have folks that are highly qualified that deliver great value, that it is hard for the business owner to know what this title means since there is such a wide spectrum of what it really means in reality.

    The funniest process I go through is when I take on a new client that has a website and we are redeveloping.

    I ask " where is your site hosted?"
    they say "umm, not sure"
    I ask "who is the webmaster?"
    they say "umm I guess it must be that guy who bills us once a year..." or "umm I think its godaddy?" lol

    They generally never have much of a relationship with anybody, they really do not understand the difference between the registrar, the hosting company and the webmaster if there is one.
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  • Profile picture of the author Jeff Hope
    Thanks for all your replies
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  • Profile picture of the author bizgrower
    From somebody's Linked In page:

    "As a small business owner in Calgary you are always looking for new customers and repeat buyers.

    I solve this."
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    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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