The Marketing Myth That Is Killing This Generation Of Businesses | Inc.com
A few of the subtitles;
Faulty Assumption #1: If you create content, people will consume it.
Faulty Assumption #2: If you build a tribe, they will buy from you when you release a product.
Faulty Assumption #3: Startups should put energy into turning browsers into buyers.
Faulty Assumption #4: People won't buy unless you've invested a great deal of time into the relationship.
And there is more. This will be uncomfortable for many here. But the good news...it doesn't involve cold calling on the phone.
Thank you, Jason, for the heads up.