Not new to the forum, but I have just recently made an account. Got a question and was hoping someone with expertise could help out.
I own a business in which we send a customer something and they have to fill it out and send it back. We're having issues with some customers returning the item, though.
About 60% of them return and the rest don't. I think it could be because they just simply forget or the offer is not incentivised. Can anybody with expertise in marketing provide some advice?