up against better known, better funded brands.
So how do you get a slice of their market?
One super effective yet rarely used method is
walk the buyer through the buying process so he/she doesn't make costly mistakes.
This relies on talking with buyers, those who have made up their mind to buy,
but not from whom.
You become the most helpful by being seen as unbiased and
more available when they need help the most.
This includes looking at the buying options they have
while very subtly showing the problems they hadn't thought of
with other options.
This is done because the buyer is going to do it anyway,
so you may as well be there to guide him/her which will speed up the process
therefore being more helpful.
You then become the buyer's only choice when done right.
No testimonials, no authority building, no samples, no demos,
just being the most helpful to a buyer when needed most.
Here's an example done for a client who had no clients, no industry training,
no samples, up against brands who had big brands for clients along with samples out the wazoo...just a reasonable amount of selling skills when talking to a prospect...
Doctor E. Vile