Minimizing the Gatekeeper

8 replies
I have been calling restaurants because it is very easy to get directly to the Manager. I am running out of restaurants and would like to know if anyone has any ideas on what the best businesses might be to call that don't have the ever-present "gatekeeper" that seems to have to know everything about you before they will
let you get close to "their" Mgr or owner.

Like "Is Mr. Jones expecting your call?" "Do you have an appointment with Mr' Jones?" "Maybe you can tell me more about what you are calling about?" I mean some of these "gatekeepers" can be ok and may even help but many of them simply are playing "keep [me] away" and so I would like to do my best to avoid calling them, and when I do run across them, it would also help to know your ideas on how to circumvent/navigate my way around or through or over or under them.

The good thing about calling restaurants is/was that the waiter/waitress is working and just wants to move you along, so they can get back to serving their customers, i.e. who might be giving them a BIG tip, so they generally don't want to spend time with any phone call, no matter who it is, and just pass you to the Manager, easily.

So, anyone who has some experience in cold calling businesses, what businesses have you called where you have found that the person or receptionist picking up is most likely to pass you on to the Office Manager, General Manager or maybe even the owner, without grilling you or putting you through an inquisition Any feedback is appreciated.

I would like to add that I know there are many who believe that cold calling is unworkable. For me, though, that is not true. Some of us are quite capable of engaging people on the phone whom we have never met while, for many others, cold-calling is terrifying. I guess you could liken it to going in front of an audience onstage. Aversion to cold calling for some is like stage-fright. And, that's ok - but PLEASE, remember, there are many of us who have no problem with cold-calling, even look forward to it.

It is simply another way of socializing, in this case, business socializing and a heck of a lot cheaper than having to spend the gas prices we have now to go face to face, and besides the face to face is for my owner, I'm just setting it up on the phone for him to go and personally engage the business or homeowner. So, if you don't like cold-calling, even if you strongly believe it doesn't work, that's ok...for you. Just let those of us who can cold-call, do so - and your ideas are welcome here, as well.

It would also be nice if there were a forum in here that was strictly 100% dedicated to cold-calling because cold-calling is, indeed, very much alive and well, extremely healthy, even.
#gatekeeper #minimizing
  • Profile picture of the author animal44
    Why do you think people have gatekeepers...?
    Signature

    People say nothing is impossible, but I do nothing every day.
    What I do for a living

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    • Profile picture of the author socialentry
      Originally Posted by animal44 View Post

      Why do you think people have gatekeepers...?
      To prevent terrorist or Al Qaeda attacks.
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  • Profile picture of the author Jason Kanigan
    Covered many times. It's not what you do but how you do it. You SOUND like a salesperson.

    Here's probably the most recent go-around

    http://www.warriorforum.com/offline-...cold-call.html

    I use the Little Unsure technique covered in post #11 therein.
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  • Profile picture of the author SiteSmarty
    John. You're living in the past. Get people coming to you. We call people after they indicate they want to do business with us, not before. Conversion is high.

    I personally hang up on all cold callers. Cold calling should be a crime with a life sentence.

    For example: Yesterday we had 8 local business owners in an UberConference. Sent them all electronic proposals after the meeting. When they open the proposal, we call them. (We see when they open their email.) Address any issue with the proposal. Confirm the close on the call.

    Think attraction—not pestering.
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    • Profile picture of the author sooWoo
      Originally Posted by SiteSmarty View Post

      Cold calling should be a crime with a life sentence.
      Wow. Yikes, do you really believe that?
      Signature
      Launching a writing business and offering discounts for my first few clients. I'm an American, native english speaker. PM me and let's talk!
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      • Profile picture of the author kleanerdude
        I'm sure 'life sentence' is not being literal - and, who knows, maybe they are,
        but like i have said, cold-calling is not for everyone. The telephone is a KEY tool,
        WOW! - you can actually TALK to people on it. But, not everyone knows how to talk,
        I just happen to have the ability and use it every day. Use it or lose it, they say.
        Go Denver Broncos!
        Signature

        John Vance
        Southern California

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    • Profile picture of the author joecarson1
      SiteSmarty , what is your company's product/service?
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  • Profile picture of the author eccj
    Originally Posted by kleanerdude View Post

    I have been calling restaurants because it is very easy to get directly to the Manager. I am running out of restaurants and would like to know if anyone has any ideas on what the best businesses might be to call that don't have the ever-present "gatekeeper" that seems to have to know everything about you before they will
    let you get close to "their" Mgr or owner.

    Like "Is Mr. Jones expecting your call?" "Do you have an appointment with Mr' Jones?" "Maybe you can tell me more about what you are calling about?" I mean some of these "gatekeepers" can be ok and may even help but many of them simply are playing "keep [me] away" and so I would like to do my best to avoid calling them, and when I do run across them, it would also help to know your ideas on how to circumvent/navigate my way around or through or over or under them.

    The good thing about calling restaurants is/was that the waiter/waitress is working and just wants to move you along, so they can get back to serving their customers, i.e. who might be giving them a BIG tip, so they generally don't want to spend time with any phone call, no matter who it is, and just pass you to the Manager, easily.

    So, anyone who has some experience in cold calling businesses, what businesses have you called where you have found that the person or receptionist picking up is most likely to pass you on to the Office Manager, General Manager or maybe even the owner, without grilling you or putting you through an inquisition Any feedback is appreciated.

    I would like to add that I know there are many who believe that cold calling is unworkable. For me, though, that is not true. Some of us are quite capable of engaging people on the phone whom we have never met while, for many others, cold-calling is terrifying. I guess you could liken it to going in front of an audience onstage. Aversion to cold calling for some is like stage-fright. And, that's ok - but PLEASE, remember, there are many of us who have no problem with cold-calling, even look forward to it.

    It is simply another way of socializing, in this case, business socializing and a heck of a lot cheaper than having to spend the gas prices we have now to go face to face, and besides the face to face is for my owner, I'm just setting it up on the phone for him to go and personally engage the business or homeowner. So, if you don't like cold-calling, even if you strongly believe it doesn't work, that's ok...for you. Just let those of us who can cold-call, do so - and your ideas are welcome here, as well.

    It would also be nice if there were a forum in here that was strictly 100% dedicated to cold-calling because cold-calling is, indeed, very much alive and well, extremely healthy, even.
    Yeah being able to talk to anyone in the world is a powerful thing.

    The thing with gatekeepers, and I'm sure you know this, is that the guys who are really worth talking to have them. that is a good thing because it weeds out a lot of other people who never get through.

    I'm not sure what you are selling but if you are going for bigger businesses then you may need multiple touch points; mail and multiple phone calls.

    But you can get some of these guys on the phone the first try if you sound important and ask for the owner/CEO by name.

    Another thing. How can you be running out of restaurants?
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