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Which is better to contact?

by Robscom
6 replies
I have found a way to find new local commercial lease transactions and purchases. They list the purchaser/lease signer and the commercial Realtor(s) who brokered the deal.

I want to contact them with a "congrats on your new purchase/lease" note and say we'd love to help them with their signage needs, should they have any.

Is this a good idea?

Should I contact the Realtor or the other party?

Or both?

Help?
#contact
  • Profile picture of the author Oziboomer
    Originally Posted by Robscom View Post

    I have found a way to find new local commercial lease transactions and purchases. They list the purchaser/lease signer and the commercial Realtor(s) who brokered the deal.

    I want to contact them with a "congrats on your new purchase/lease" note and say we'd love to help them with their signage needs, should they have any.

    Is this a good idea?

    Should I contact the Realtor or the other party?

    Or both?

    Help?
    Contact the lessee not the realtor.

    The realtor is working for the property owner and will already be moving on with their other prospects. Their congratulations is usually the commission check.

    The lessee though may be in a position to buy a sign.

    Often...depending on the size of the premises...the lessee may be new in business and have no established relationships with sign writers or any other business service providers.

    I would tend to dig a bit deeper if you have the data to see if the lessee is and individual, partnership of some other corporate structure.

    You could then tailor your proposal to the lessee specifically designing your message to meet them precisely where they are at.

    If you work things well you could not only pick up the new client but also build a database of where they have moved from...if they have vacated another premises.

    Then it could be good to contact the owner of the vacated premises with suggestion of a sign to help with leasing the vacant premises at a concession given that they will refer you to the new tenant when they re-lease the premises.

    Best regards,

    Ozi
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    • Profile picture of the author DABK
      My knee-jerk reaction is:
      why not contact the realtor too, and say something along the lines:
      Be a hero to your next client: get them a 10% discount on the signs they'll need and earn a referral fee from us of $x.

      Needs a tad more thinking but you get my drift.

      Originally Posted by Oziboomer View Post

      Contact the lessee not the realtor.

      The realtor is working for the property owner and will already be moving on with their other prospects. Their congratulations is usually the commission check.

      The lessee though may be in a position to buy a sign.

      Often...depending on the size of the premises...the lessee may be new in business and have no established relationships with sign writers or any other business service providers.

      I would tend to dig a bit deeper if you have the data to see if the lessee is and individual, partnership of some other corporate structure.

      You could then tailor your proposal to the lessee specifically designing your message to meet them precisely where they are at.

      If you work things well you could not only pick up the new client but also build a database of where they have moved from...if they have vacated another premises.

      Then it could be good to contact the owner of the vacated premises with suggestion of a sign to help with leasing the vacant premises at a concession given that they will refer you to the new tenant when they re-lease the premises.

      Best regards,

      Ozi
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  • Profile picture of the author Claude Whitacre
    Lessee, of course. But get there quick. The first sign guy to contact them...wins.
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  • Profile picture of the author mojo1
    Great find by the way.

    Is this new search method of finding new commercial lease transactions unique to your area or can this information be located in all states?
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    • Profile picture of the author Robscom
      Originally Posted by mojo1 View Post

      Great find by the way.

      Is this new search method of finding new commercial lease transactions unique to your area or can this information be located in all states?
      There is a local business publication that publishes new commercial real estate deals (leasing or buying) each week on their website and every two weeks in print. The information is actually submitted by the Realtors so that they can brag/be featured.

      edited to add: A sample listing looks like this:

      "John Smith of Awesome Real Estate Company represented the landlord, XYZ Landlord, in the lease of 4532 square feet of office space in Smith's Shopping Center on 123 Mockingbird Lane in Anytown to ABC Tenant Company. John Jones represented the tenant."
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  • Profile picture of the author Gifted Jay
    Get in contact with the leasee and not the realtor.
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