Reputation Management Cold Call Script

16 replies
Here's a starting point for a Cold Call pitch for Reputation Management. I'd appreciate your feedback.

Salesperson: This is (Sales person name). Is Peter there?

Gatekeeper: What is this in reference to?

Salesperson: Come on, are you serious? You don’t remember me? It’s (Sales person name) from (my city). I’m calling for Peter.

Call transferred to Peter…

(Peter answers)

Salesperson: Hey, this is (Sales person name) from XYZ Marketing company in (my city). Can you hear me?

Peter: Yes.

Salesperson: The reason for my call is I read this review from (person that left a negative review). I’d like to help you out with minimizing the damage. Just a couple questions to see if it I can help you out…..

Salesperson: According to a recent survey, 90% of consumers buying decisions are influenced by online reviews. How much money is a new customer worth to your business?

(Wait for answer)

Salesperson: How many customers do you think you’re losing each month due to your negative reviews?

(Wait for answer)

Salesperson: How much is a new customer worth? Just a ballpark…

(Wait for answer)

Salesperson: So, you’re losing $ZZZZ each month. How much money would you like to lose each and every month?

(Wait for answer)

Salesperson: Great! Based on what you’ve shared, you think it is worth $ZZZZ per month. Our Reputation Management service helps you get more positive reviews. It only costs $DDDD per month. Right now, our introductory pricing is $XXXXX for the first month. Is it worth investing $DDDD to earn $ZZZZ?

(Wait for answer)

Salesperson: Our program works so well we require no contract. If our program isn't working for you for whatever reason, you can cancel at any time. To get started right now, the process is simple…. You give me your email. I send you a PayPal link to get started… What is your best e-mail?

(Wait for answer)
#call #cold #management #reputation #script
  • Profile picture of the author SalesGod
    This is pretty bad man. I was gonna critique it but it's too much to write.

    Your opening structure seems similar to kenny cannons pitch which is cool, I know kenny and we learned to sell over the phone from the same group of people back in the day but the content in your entire script is way off.

    By the way how do you know the gate keeper is going to say "what is this in reference too?"
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    • Profile picture of the author RichBeck
      Originally Posted by SalesGod View Post

      By the way how do you know the gate keeper is going to say "what is this in reference too?"
      I don't.... That part is there just in case the question is asked..... I've found it is asked the majority of the time.
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      • Profile picture of the author SalesGod
        So you've already done some calling? In that case how did the script work?
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  • Profile picture of the author jimbo13
    Originally Posted by RichBeck View Post


    Salesperson: This is (Sales person name). Is Peter there?

    Gatekeeper: What is this in reference to?

    Salesperson: Come on, are you serious? You don't remember me? It's (Sales person name) from (my city). I'm calling for Peter.

    And I'm asking you what it is in reference to.

    (Call transferred to Peter...) (Not happening but we can pretend)

    (Peter answers)

    Salesperson: Hey, this is (Sales person name) from XYZ Marketing company in (my city). Can you hear me?

    Salesperson: The reason for my call is I read this review from (person that left a negative review). I'd like see if I can help you out by minimizing the damage. Just a couple questions to see if this is a good fit...

    Salesperson: According to a recent survey, 90% of consumers buying decisions are influenced by online reviews. How much money is a new customer worth to your business?

    The answer is none of your business. For this and your subsequent questions although the phone is well and truly down by now.
    Does that give you a reality check of what is likely to happen if you say what you have written?

    Dan
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    • Profile picture of the author RichBeck
      Originally Posted by jimbo13 View Post

      Does that give you a reality check of what is likely to happen if you say what you have written?

      Dan
      Dan... or Jimbo...... or whoever.... :-)

      The first technique to "get around the Gatekeeper" is directly from Kenny Cannon.....

      The second technique of "monetizing the problem" comes directly from Jason Kanigan.

      The wording is not perfect....... But, it uses methods that have been proven.
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      • Profile picture of the author jimbo13
        Originally Posted by RichBeck View Post

        Dan... or Jimbo...... or whoever.... :-)

        The first technique to "get around the Gatekeeper" is directly from Kenny Cannon.....

        The second technique of "monetizing the problem" comes directly from Jason Kanigan.

        The wording is not perfect....... But, it uses methods that have been proven.
        It is Dan

        I understand the monetizing but I think you are going into it too soon. (Well in the UK you would be)

        Maybe the same cultural difference is what makes me think the opening is a bit naff.

        Dan
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        • Profile picture of the author SalesGod
          Originally Posted by jimbo13 View Post

          It is Dan

          I understand the monetizing but I think you are going into it too soon. (Well in the UK you would be)

          Maybe the same cultural difference is what makes me think the opening is a bit naff.

          Dan
          I agree it is too soon. Don't listen to what other warriors that don't make daily cold calls tell you.
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  • Profile picture of the author SalesGod
    Just keep it simple, to the point, and offer the value that's important to them.
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  • Profile picture of the author Zodiax
    Why don't you go and make some dials and find out for yourself if it works.
    Signature

    'I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of your life as a champion'
    -Muhammad Ali

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  • Profile picture of the author SalesGod
    If your going to ask them how many customers there losing each month due to bad review you need to be able to provide an answer to that. They don't know how many customers there losing. If they did know they'd have a management company already.

    I also wouldn't ask them how much a customer is worth so soon. First get them to realize they have a serious problem, then ask them that, then turn it into a dollar amount that there losing.

    I also wouldn't reconnect operating without contracts. Probably one of my worst mistakes when first starting out.

    I'd get on the phone and test it out so you can find out where your losing people and a just. I'd defiantly create more pain and value though. The whole thing is pretty weak and not very persuasive.
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  • Profile picture of the author Jason Kanigan
    Rich, I know we had our session 4 years ago now. My reaction to this was: "Is that how I taught you to call?!"

    It reminded me of my 2nd year operations management teachers, upon seeing the 4th term process improvement final project report draft my team member and I had put together...which didn't follow the format they had laid out and was "inventive." Why the hell we tried that, I don't remember, but we were young and stupid.

    I absolutely hate that opening. With the gatekeeper AND the prospect. It sounds like a jerk. I would never use it.

    Monetizing the problem is something you do later on in the conversation, not at the beginning. You have to get pain on the table first. You can't do that stuff right off the bat...they have to feel comfortable with you first.

    You can try the "alarming" method ("hey I just saw this negative review; let me help you deal with the damage") but it tries to bypass finding out whether the prospect even cares. If they say it, it's true; if you say it, you have to defend it.

    Qualify first, sell later. I don't see any qualification here.

    If you've lost your SOF access, PM me with your email address and I will set you up with accounts to review.
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  • Profile picture of the author Claude Whitacre
    Originally Posted by RichBeck View Post

    Here's a starting point for a Cold Call pitch for Reputation Management. I'd appreciate your feedback.

    Salesperson: This is (Sales person name). Is Peter there?

    Gatekeeper: What is this in reference to?

    Salesperson: Come on, are you serious? You don’t remember me? It’s (Sales person name) from (my city). I’m calling for Peter.

    Call transferred to Peter…

    (Peter answers)

    Salesperson: Hey, this is (Sales person name) from XYZ Marketing company in (my city). Can you hear me?

    Peter: Yes.

    Salesperson: The reason for my call is that I help businesses improve their online reputation. I read this review from (person that left a negative review). Are you aware of this negative review? Would you like to get rid of it? (or Does that bother you?) (or however you could help them) I’d like to help you out with minimizing the damage. Just a couple questions to see if it I can help you out…..

    Salesperson: According to a recent survey, 90% of consumers buying decisions are influenced by online reviews. How much money is a new customer worth to your business?

    (I don't think the prospect will likely know the answer. And it will take more effort to come up with a figure, than they will want to spend.)

    (Wait for answer)

    Salesperson: How many customers do you think you’re losing each month due to your negative reviews?

    (They won't know. You are asking them to think too much.) Maybe "Where are most of your customers going, when they want to find you?" (Online)


    Salesperson: How much is a new customer worth? Just a ballpark…

    (Wait for answer)

    Salesperson: So, you’re losing each month. How much money would you like to lose each and every month?

    (I'm sorry, but that's a stupid question. It may sound clever to a salesman, but it always sound like you're an idiot to the customer. If you want them to hang up on you, this should do it)

    (Wait for answer)

    Salesperson: Great! Based on what you’ve shared, you think it is worth per month. Our Reputation Management service helps you get more positive reviews. It only costs per month. Right now, our introductory pricing is for the first month. Is it worth investing to earn ?

    (You are expecting them to do complicated math, tell their business figures to a complete stranger who is cold calling them, and you expect to close this in a few minutes? Really? These problems should scream out at you)

    (Wait for answer)

    Salesperson: Our program works so well we require no contract. If our program isn't working for you for whatever reason, you can cancel at any time. To get started right now, the process is simple…. You give me your email. I send you a PayPal link to get started… What is your best e-mail?

    (Wait for answer)

    Really, you have the seed of a decent phone script. But what you have won't even work once out of 10,000 calls.

    I'm trying to help you here. You have no idea what you are doing, based on this script. Hire Jason Kanigan or Ken Michaels to write you a good script.
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    • Profile picture of the author Zodiax
      Originally Posted by Claude Whitacre View Post

      Really, you have the seed of a decent phone script. But what you have won't even work once out of 10,000 calls.

      I'm trying to help you here. You have no idea what you are doing, based on this script. Hire Jason Kanigan or Ken Michaels to write you a good script.
      To his credit- he is selling the reputation management system of Walt Byiss, Rep Warn.

      This is what Walt Byiss suggests you do to sell his system- but he was more a pioneer of seeing the prospects in person.

      Also that software is really, really bad. Even if he gets one customer to sign up they won't last past the free-trial.

      It's the appeal of easy $97 a month payments.
      Signature

      'I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of your life as a champion'
      -Muhammad Ali

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    • Profile picture of the author kenmichaels
      Originally Posted by Claude Whitacre View Post

      Really, you have the seed of a decent phone script. But what you have won't even work once out of 10,000 calls.

      I'm trying to help you here. You have no idea what you are doing, based on this script. Hire Jason Kanigan or Ken Michaels to write you a good script.
      Thanks for the referral Claude...but, I am not for hire.

      Best that I can do, is offer this link for help with his script and maybe answer
      a few questions, if asked.
      Signature

      Selling Ain't for Sissies
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      • Profile picture of the author Zodiax
        Originally Posted by kenmichaels View Post

        Thanks for the referral Claude...but, I am not for hire.

        Best that I can do, is offer this link for help with his script and maybe answer
        a few questions, if asked.
        Every retired businessman has a price.

        It just has to be right.
        Signature

        'I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of your life as a champion'
        -Muhammad Ali

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  • Profile picture of the author RichBeck
    You guys gave me a belly laugh..... Just what I needed! :-)

    I should have put this in 72 point font.....

    Here's a starting point for a Cold Call pitch for Reputation Management. I'd appreciate your feedback.
    It was just that.... a starting point or concept if you will.... an idea...... I think you get the drift.

    This was never a script I was going to use "as is".... Hence, the use of the term "starting point" in my post.

    Next time I post a "starting point," I'll recommend those who are a bit "too wound up" chug a beer, take a shot or grab a Valium before reading. :-)

    Special thanks to Jason Kanigan for his helpful feedback. As always, he is the model of Professionalism.
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