I asked my neighbors for theirs, they throw them out. Do you?
Cause if you do throw these away, you're also tossing out thousands of dollars of ready to buy prospects. I have a letter ready to go. Both email and hard old fashioned USPS way of doing things. I send the snail mail first.
It is a letter noting their ad, and I pull out the FULL PAGE ads, the most expensive ads, the half page ads...because these businesses have spent money to be in there, and we OFFLINERS may think they are throwing money away, and we know we can do them better than the yellow pages...
Have a prospect with the money to spend on YOUR offline services.
In another post I pointed out a way of thinking, about going after people with money as opposed to momma and poppa who get all upset on a 4 or 500 buck ad on a co-op postcard....why bother?
When delivered right to my door, is a literal directory of advertisers wasting money, and all I have to do is contact them with something better KNOWING I can do them better than the yellow pages and make a much easier sale to a person with the money to spend, and with the education of knowing they need to advertise...
it makes life so much easier.
So, do you keep or toss out your phone books? After this, I hope you stop and think when the next one hits your doorstep.
You want qualified LEADS for your offline marketing, handed to you on a yellow paged platter?