Sticky note marketing... Does it work?

by PBMax
15 replies
So I've thinking about outside the box ideas for offline marketing. Yesterday I created a website and a Twitter page. Nothing has been done to market them besides placing a handful of sticky notes around town.

The notes are like, "Hi. Check out _____!" and lead people to the website which is just a one pager with a link to the Twitter page.

I am going to try this for a month as an experimental brand awareness concept. No other marketing, backlinks, nothing.

Anyone else ever used sticky notes/Post-it notes for something like this?
#marketing #note #post-it note marketing #sticky #sticky note marketing #work
  • Profile picture of the author SARubin
    I have heard of post it notes in a direct mail piece. A friend of mine used them as a hand written lift note. And from what he told me, it did lift response a couple points.

    But I've never heard of this one before. I hope you'll let us know what the results are.

    Always interested in creative ideas (if they work )
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    • Profile picture of the author PBMax
      Originally Posted by SARubin View Post

      I have heard of post it notes in a direct mail piece. A friend of mine used them as a hand written lift note. And from what he told me, it did lift response a couple points.

      But I've never heard of this one before. I hope you'll let us know what the results are.

      Always interested in creative ideas (if they work )
      Yea, I was getting burnt out with online tactics so coming up with this "sticky note marketing" idea seemed to be different enough to make a decent impact. One day in and there is little movement, but I have yet to saturate the area with random stickies so I can't expect much.
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  • Profile picture of the author Claude Whitacre
    Originally Posted by PBMax View Post

    So I've thinking about outside the box ideas for offline marketing. Yesterday I created a website and a Twitter page. Nothing has been done to market them besides placing a handful of sticky notes around town.

    The notes are like, "Hi. Check out _____!" and lead people to the website which is just a one pager with a link to the Twitter page.

    I am going to try this for a month as an experimental brand awareness concept. No other marketing, backlinks, nothing.

    Anyone else ever used sticky notes/Post-it notes for something like this?
    My first thought is that you are attracting people that are completely random.

    What are you selling? If the demand is fairly universal, than it might make sense. But just racking up online views isn't accomplishing anything.

    So...what is your offer?
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    • Profile picture of the author PBMax
      Originally Posted by Claude Whitacre View Post

      My first thought is that you are attracting people that are completely random.

      What are you selling? If the demand is fairly universal, than it might make sense. But just racking up online views isn't accomplishing anything.

      So...what is your offer?
      This is just testing a very universal (greater metro area) website. If the idea works: send direct traffic that does what I want ---> follow us on Twitter in this instance.

      If this concept pans out, I will only target places that make sense for the website. Tech company gets Best Buy, electronics aisles in Target and Wal-Mart, etc etc.
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  • Profile picture of the author Ron Lafuddy
    Originally Posted by PBMax View Post

    So I've thinking about outside the box ideas for offline marketing. Yesterday I created a website and a Twitter page. Nothing has been done to market them besides placing a handful of sticky notes around town.

    The notes are like, "Hi. Check out _____!" and lead people to the website which is just a one pager with a link to the Twitter page.

    I am going to try this for a month as an experimental brand awareness concept. No other marketing, backlinks, nothing.

    Anyone else ever used sticky notes/Post-it notes for something like this?
    Yes, they work. At least for me. I have used sticky notes in combination with other things and that improved the results.

    I have no idea about your offer, or how/where you're putting them. Those things will certainly affect how well they work for you.

    Good Luck!

    Ron
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    • Profile picture of the author PBMax
      Originally Posted by Ron Lafuddy View Post

      Yes, they work. At least for me. I have used sticky notes in combination with other things and that improved the results.

      I have no idea about your offer, or how/where you're putting them. Those things will certainly affect how well they work for you.

      Good Luck!

      Ron
      No offer really. Just a quick brand awareness tactic. If the future client has an offer (free ebook, 10% off coupon, etc) then I'd put that on the note and/or the landing page.
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  • Profile picture of the author Oziboomer
    Originally Posted by PBMax View Post

    So I've thinking about outside the box ideas for offline marketing. Yesterday I created a website and a Twitter page. Nothing has been done to market them besides placing a handful of sticky notes around town.

    The notes are like, "Hi. Check out _____!" and lead people to the website which is just a one pager with a link to the Twitter page.

    I am going to try this for a month as an experimental brand awareness concept. No other marketing, backlinks, nothing.

    Anyone else ever used sticky notes/Post-it notes for something like this?
    My best results for sticky notes is when I personalise them via a merge file and use one if Mike Capuzzi's copy doodles fonts in a blue ink as if handwritten.

    The post-it normally covers the offer I want the viewer to read so they have to remove the note which is like a micro-commitment.

    You may want to try something along the lines of some of the community notices I see for people renting flats or selling something where they have a single piece of paper with a series of dotted tear off sections with the phone number or email to contact the seller.

    You could adapt for your purpose as then you might get 8-10 takers from every placement rather than just one from a sticky note. Plus you are leaving an advert behind and the torn sections add to social proof that people are interested encouraging others to do the same.

    Best regards,

    Ozi
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    • Profile picture of the author PBMax
      Originally Posted by Oziboomer View Post

      My best results for sticky notes is when I personalise them via a merge file and use one if Mike Capuzzi's copy doodles fonts in a blue ink as if handwritten.

      The post-it normally covers the offer I want the viewer to read so they have to remove the note which is like a micro-commitment.

      You may want to try something along the lines of some of the community notices I see for people renting flats or selling something where they have a single piece of paper with a series of dotted tear off sections with the phone number or email to contact the seller.

      You could adapt for your purpose as then you might get 8-10 takers from every placement rather than just one from a sticky note. Plus you are leaving an advert behind and the torn sections add to social proof that people are interested encouraging others to do the same.

      Best regards,

      Ozi
      The old "guitar lesson" flyer tacked to the bulletin board with tabs to pull at the bottom. Make sure you take one off already to get the ball rolling. I may use this in Phase 2.

      The sticky note probably won't be picked up by a person - well, it may since I am drawing a cartoon guy on each. If it does, then cool because post-it notes are crazy cheap and the taker must be interested. If the note stays up, then bonus because it's cheaper than Facebook Ads or Adwords impression costs.
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  • Profile picture of the author OCS4U
    I love it! I am going to implement this idea, perhaps stick on car windows or mailboxes.

    There was a company I was promoting heavily. I had a lot of faith in it, as it was,brand new. It appears it was a scam, so I'll save the embarrassment of giving a name. Anyway, I made half sheet flyers and put them on car windshields, passed them out at the grocery store, gave them to waitresses, cashiers, people in parking lots, and even cars stopped at red lights! I was on fire. I built such a big team.

    Just goes to show that when you are passionate about what you do, you will do everything inside and outside the box.
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  • Sticky note marketing actually worked with a local fast food restaurant here where I live. When we order burgers for take out, they would put a sticky note on our burgers with a cute quote and a subtle (and sometimes not so subtle) reminder that they also deliver. They reported an increase in deliveries. It even spilled over to social media. Their notes were so cute and witty, people started sharing them on social media and tagged their restaurant.
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    • Profile picture of the author Ron Lafuddy
      Originally Posted by John Jonas Phil VA View Post

      Sticky note marketing actually worked with a local fast food restaurant here where I live. When we order burgers for take out, they would put a sticky note on our burgers with a cute quote and a subtle (and sometimes not so subtle) reminder that they also deliver. They reported an increase in deliveries. It even spilled over to social media. Their notes were so cute and witty, people started sharing them on social media and tagged their restaurant.
      Good post. So, they have proof that people are seeing and reading their sticky note.

      Excellent! Imagine what might happen, if they also included an offer on the note, with an incentive for customers to return and purchase again.

      Take something that is working and monetize it. That's about the easiest and fastest way to increase sales.

      Ron
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  • Profile picture of the author DABK
    In my area, lots of barber shops and other stores have, by the entrance, a board where people can pin offers and business cards. And people do. Some pin sticky notes too! All kinds of offers.

    Don't think it works great that way... Not enough targeting, for most people.

    So, if you post them where the right people see them (who are the right people for you?), it should work, especially if you put an offer... I know you said you only want to increase awareness... But increased awareness doesn't pay the bill... Besides, how do you know it's working...

    Too early to make a real offer? Send them to your website to read a funny story, see a little kitten beat the crap out of a Doberman or Buldog... or to guess the answer to some deep question and feel smarter than your average bear.

    Originally Posted by PBMax View Post

    So I've thinking about outside the box ideas for offline marketing. Yesterday I created a website and a Twitter page. Nothing has been done to market them besides placing a handful of sticky notes around town.

    The notes are like, "Hi. Check out _____!" and lead people to the website which is just a one pager with a link to the Twitter page.

    I am going to try this for a month as an experimental brand awareness concept. No other marketing, backlinks, nothing.

    Anyone else ever used sticky notes/Post-it notes for something like this?
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    • Profile picture of the author Ron Lafuddy
      Originally Posted by DABK View Post

      In my area, lots of barber shops and other stores have, by the entrance, a board where people can pin offers and business cards. And people do. Some pin sticky notes too! All kinds of offers.

      Don't think it works great that way... Not enough targeting, for most people.

      So, if you post them where the right people see them (who are the right people for you?), it should work, especially if you put an offer... I know you said you only want to increase awareness... But increased awareness doesn't pay the bill... Besides, how do you know it's working...

      Too early to make a real offer? Send them to your website to read a funny story, see a little kitten beat the crap out of a Doberman or Buldog... or to guess the answer to some deep question and feel smarter than your average bear.
      Good thinking. Of course, anytime you can get your offer handed to a prospect, as opposed to having them find it, perhaps on an out-of-the-way billboard, that's a real advantage.

      It's even better, if you can target the right prospect and have your offer handed to them by someone they know and trust.

      Ron
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